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Faculty by Area of Expertise

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Name Area(s) of Expertise
Silvia Bellezza Branding
Consumer Behavior
Marketing
Gita Johar Advertising
Branding
Consumer Behavior
India
Marketing
Ran Kivetz Advertising
Behavioral Economics
Branding
Consumer Behavior
Decision Making / Decision Sciences
Donald Lehmann Branding
Consumer Behavior
Innovation
Market Research
Marketing
Michel Tuan Pham Advertising
Branding
Consumer Behavior
Decision Making / Decision Sciences
Intellectual Property
Bernd Schmitt Branding
Emerging Markets
International Business
Marketing
Don Sexton Branding
China
Consulting
International Business
Strategy
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