Live Streaming & Live Commerce
New Technologies and Effects in Marketplace (e.g. Blockchain)
Context Effects
Research In Progress
"The Crowd in the (Virtual) Cloud: How Perceived Crowdedness Affects Engagement on Livestream Platforms" with Prof. Gita Johar "When Does The Attraction Effect Occur?: A Case for Value Construction in Attraction Effect" with Prof. Martijn Willemsen and Prof. Eric J. Johnson
