Yu Ding

Papers

Ding, Yu, Wayne S. DeSarbo, Dominique M. Hanssens, Kamel Jedidi, John G. Lynch, Jr., and Donald R. Lehmann (2020), “The Past, Present, and Future of Measurement and Methods in Marketing Analysis,” Marketing Letters, 31, 175-86.
More Information


Savani, Krishna, Monica Wadhwa, Yukiko Uchida, Yu Ding, and N. V. R. Naidu (2015), “When Norms Loom Larger than the Self: Susceptibility of Preference-Choice Consistency to Normative Influence across Cultures,” OBHDP, 129, 70-79.
More Information


Ding, Yu and Yan Zhang (2020), “Hiding Gifts Behind the Veil of Vouchers: The Effect of Gift Vouchers in Conditional Promotions,” Journal of Marketing Research, 57(4), 739-54.
More Information


Ding, Yu and Krishna Savani (2020), “From Variability to Vulnerability: People Exposed to Greater Vari- ability Judge Wrongdoers More Harshly,” Journal of Personality and Social Psychology, 118(6), 1101-17.
More Information