Gita Johar

Meyer Feldberg Professor of Business
Dean of Diversity, Equity and Inclusion
Columbia Business School

Gita V. Johar received her PhD from the NYU Stern School of Business in 1993 and her MBA from the Indian Institute of Management, Calcutta in 1985. Gita has been on the faculty at Columbia Business School since 1992. She served as the school’s Faculty Director for Online Initiatives from 2014-2017, Senior Vice Dean (Dean of Faculty) from 2011 to 2014, and inaugural Vice Dean for Research from 2010-2011. Gita’s work as Vice Dean of DEI is focused on three areas—building community diversity, ensuring that the classroom and curriculum is inclusive and embedding a culture and climate at CBS that is consistent with the school’s values of inclusion and respect. As a scholar, Gita studies consumer information processing, identity, belief formation, persuasion and self-regulation as they are applied to branding and advertising. She served as co-editor of the premier academic journal on consumer research, the Journal of Consumer Research from 2014 to 2017 and is currently editing a Special Issue of the Journal of Marketing on Better Marketing for a Better World. Gita received the Distinguished Alumnus Award from the Indian Institute of Management, Calcutta in 2019. She serves on the Board of Advisors at Asia Initiatives, a nonprofit based in New York, and has worked closely with Educate Girls in India.