User Generated Content
User Generated Content 3.0: From Threat To Opportunity
April 17, 2009
9:00am - 6:00pm
Columbia University Teacher's College
Grace Dodge Building, Room 179
New York, NY
9:00 - 9:30 Setting the Stage: Introducing the Issues
Eli Noam- Professor of Finance and Economics, Columbia Business School and Director, CITI
W. Russell Neuman- Evans Professor of Media Technology, University of Michigan
9:30 - 10:30 The Evolution of User Generated Content
Dan Hunter- Professor of Law, and Acting Director, Institute for Information Law & Policy, New York Law School
David Card - VP & Principal Analyst, Forrester Research
Robert B. Cohen- Cohen Communications Group
Moderator - David Stark, Arthur Lehman Professor of Sociology & International Affairs, Columbia University
10:45 - 12:00 Understanding Evolving Online Behavior
John Horrigan- Associate Director of Research, Pew Internet and American Life Project
Mainak Mazumdar- SVP, Measurement Science, Emerging Media, The Nielsen Company
Eszter Hargittai- Professor of Communication Studies, Faculty Associate of the Institute for Policy Research, Northwestern University
Cliff Lampe- Professor, Department of Telecommunication, Information Studies and Media, Michigan State University
Moderator - W. Russell Neuman- Evans Professor of Media Technology, University of Michigan
12:00 - 1:30 Lunch and Keynote
Scott McDonald- SVP, Market Research, Conde Nast
1:30 - 3:00 Sustainable Business Models and Long Tails
Andres Hervas-Drane- Postdoctoral Fellow, Columbia Business School
- "User Generated Content and the Long Tail"
Peyman Faratin- Principal Scientist, Strands.com and MIT
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"Incentive Engineering in UGC applications: A Case Study of Prediction Markets"
Chris Dellarocas- Professor, Decision, Operations and Information Technologies, Robert H. Smith School of Business, University of Maryland
Anindya Ghose- Professor of Information, Operations and Management Sciences, New York University
Moderator - Raul Katz- Professor of Finance and Economics, Columbia Business School, Director of Business Strategy Research, CITI
3:15 - 4:30 Legal, Social & Political Implications
David Weinberger- Fellow, Berkman Center for Internet and Society, Harvard University
Len Downie- former Executive Editor, Washington Post
Greg Lastowka- Professor of Law, Rutgers University
Stefaan Verhulst- Chief of Research, Markle Foundation
Moderator - Robert Atkinson- Professor of Communications, Internet & Media, Columbia Business School, Director of Policy Research and Special Projects, CITI