User Generated Content

Upcoming Events | Recent Events | 2020 | 2019 | 2018 | 20172016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 |

User Generated Content 3.0: From Threat To Opportunity

April 17, 2009
9:00am - 6:00pm
Columbia University Teacher's College
Grace Dodge Building, Room 179
New York, NY

9:00 - 9:30 Setting the Stage: Introducing the Issues

Eli Noam- Professor of Finance and Economics, Columbia Business School and Director, CITI

W. Russell Neuman- Evans Professor of Media Technology, University of Michigan

9:30 - 10:30 The Evolution of User Generated Content

Dan Hunter- Professor of Law, and Acting Director, Institute for Information Law & Policy, New York Law School

David Card - VP & Principal Analyst, Forrester Research

Robert B. Cohen- Cohen Communications Group

Moderator - David Stark, Arthur Lehman Professor of Sociology & International Affairs, Columbia University

10:45 - 12:00 Understanding Evolving Online Behavior

John Horrigan- Associate Director of Research, Pew Internet and American Life Project

Mainak Mazumdar- SVP, Measurement Science, Emerging Media, The Nielsen Company

Eszter Hargittai- Professor of Communication Studies, Faculty Associate of the Institute for Policy Research, Northwestern University

Cliff Lampe- Professor, Department of Telecommunication, Information Studies and Media, Michigan State University

Moderator - W. Russell Neuman- Evans Professor of Media Technology, University of Michigan

12:00 - 1:30 Lunch and Keynote

Scott McDonald- SVP, Market Research, Conde Nast

1:30 - 3:00 Sustainable Business Models and Long Tails

Andres Hervas-Drane- Postdoctoral Fellow, Columbia Business School

  • "User Generated Content and the Long Tail"

     

Peyman Faratin- Principal Scientist, Strands.com and MIT

  • "Incentive Engineering in UGC applications: A Case Study of Prediction Markets"

Chris Dellarocas- Professor, Decision, Operations and Information Technologies, Robert H. Smith School of Business, University of Maryland

Anindya Ghose- Professor of Information, Operations and Management Sciences, New York University

Moderator - Raul Katz- Professor of Finance and Economics, Columbia Business School, Director of Business Strategy Research, CITI

3:15 - 4:30 Legal, Social & Political Implications

David Weinberger- Fellow, Berkman Center for Internet and Society, Harvard University

Len Downie- former Executive Editor, Washington Post

Greg Lastowka- Professor of Law, Rutgers University

Stefaan Verhulst- Chief of Research, Markle Foundation

Moderator - Robert Atkinson- Professor of Communications, Internet & Media, Columbia Business School, Director of Policy Research and Special Projects, CITI

4:30 Concluding Discussion