Courses at Columbia Business School

B5601-200 - Marketing Strategy

3.0 credit hours

EMBA-Americas Core (2019), 2020 EMBA-Americas Core

Michel Pham (tdp4)
Andrey Simonov (as5443)

This is an EMBA-Americas core course.

Area(s): Core, Marketing, MKT

Division(s): Marketing

Summer 2020

B7651-100 - Systematic Creativity in Business

3.0 credit hours

EMBA 2020 Summer July 19-23, EMBA Global Elective July 19-23, 2020

Jacob Goldenberg (jg2477)

Area(s): Marketing

Division(s): Marketing

Summer 2020

B7686-001 - Storytelling In Business

1.5 credit hours

EMBA 2020 Summer Sat 1.5 II, Menu G

Ron Shachar (rs3865)

This is a 1.5 credit course meeting in the second half of the term.

Area(s): Marketing

Division(s): Marketing

Summer 2020

B7690-001 - The Value Of Brand Equity And Customer Franchise In M & A Strategy

1.5 credit hours

EMBA 2020 Summer Sat 1.5 I, Menu G

Joseph Plummer (jp2345)

This is a 1.5 credit course meeting in the first half of the term.

Area(s): Marketing

Division(s): Marketing

Summer 2020

B7692-001 - Biotech-Pharma Commercialization & Business Development Strategies

1.5 credit hours

EMBA 2020 Summer F/S 1.5 I, Menu D

Maqbul Jamil (mj2810)

This is a 1.5 credit offering taking place in the first half of the term.

Area(s): Marketing

Division(s): Marketing

Center(s) and Program(s): Healthcare

Spring 2020

B5601-001 - Marketing Strategy

3.0 credit hours

EMBA-NY Friday/Saturday Format Core Spring 2020, 2021B

Ran Kivetz (rk566)
Andrey Simonov (as5443)

Area(s): Core, Marketing, MKT

Division(s): Marketing

Spring 2020

B5601-002 - Marketing Strategy

3.0 credit hours

EMBA-NY Friday/Saturday Format Core Spring 2020, 2021A

Ran Kivetz (rk566)
Andrey Simonov (as5443)

Area(s): Core, Marketing, MKT

Division(s): Marketing

Spring 2020

B7658-100 - Catching Growth Waves in Emerging Markets

3.0 credit hours

EMBA Global Block Week Elective: January 13-17, 2020, EMBA Global Block Week Elective: January 13-17, 2020

Rajeev Kohli (rk35)
Alonso Martinez (am3638)

Area(s): Marketing

Division(s): Marketing

Spring 2020

B7664-100 - Marketing for Organic Revenue Growth

3.0 credit hours

EMBA Global Block Week Elective: April 19-23, 2020, EMBA Global Block Week Elective: April 19-23, 2020

Donald Lehmann (drl2)

Area(s): Marketing

Division(s): Marketing

Spring 2020

B7666-100 - Media Platforms and Content: A Foundations Course

3.0 credit hours

EMBA Global Block Week Elective: January 27-31, 2020, EMBA Global Block Week Elective: January 27-31, 2020

Miklos Sarvary (ms4584)

Area(s): Media, Marketing

Division(s): Marketing

Center(s) and Program(s): Media & Technology

Spring 2020

B7667-100 - Foundations of Innovation

3.0 credit hours

EMBA Global Block Week Elective: January 5-9, 2020, EMBA Global Block Week Elective: January 5-9, 2020

Olivier Toubia (ot2107)

Area(s): Marketing

Division(s): Marketing

Spring 2020

B7681-001 - Advanced Marketing Strategy

3.0 credit hours

EMBA-NY Saturday Format Electives Spring 2020, Menu G

Tom Hafen (th2643)

Please note attendance at the first session is mandatory.

Area(s): Marketing

Division(s): Marketing

Center(s) and Program(s): Media & Technology

Spring 2020

B7689-001 - Generating Marketing Insights with Social Science

3.0 credit hours

EMBA-NY Saturday Format Electives Spring 2020, Menu F

Robert Morais (rm3075)

Area(s): Marketing

Division(s): Marketing

Spring 2020

B9608-001 - (PhD) Experimental Design & Analysis for Behavioral Research

3.0 credit hours

F - Full Term

02:15PM to 06:30PM

Michel Pham (tdp4)

URI 305

Area(s): Marketing

Division(s): Marketing

Spring 2020

B9615-001 - (PhD) Empirical Models I

3.0 credit hours

M - Full Term

05:45PM to 09:00PM

Oded Netzer (on2110)

URI 327

Area(s): Marketing

Division(s): Marketing

Spring 2020

B9652-001 - MS Marketing Models

3.0 credit hours

R - Full Term

09:00AM to 12:15PM

Anirban Mukerjee (am5422)

WJW 311

Warren 311 for the A Term Uris 330 for the B Term

Area(s): Marketing

Division(s): Marketing

Spring 2020

B9653-001 - MS Machine Learning

1.5 credit hours

W - A Term

05:45PM to 09:00PM

George Lentzas (gl2543)

URI 142

Area(s): Marketing

Division(s): Marketing

Spring 2020

B9654-001 - MS Artificial Intelligence

1.5 credit hours

W - B Term

05:45PM to 09:00PM

George Lentzas (gl2543)

URI 142

Area(s): Marketing

Division(s): Marketing

Spring 2020

B9655-060 - MS Digital Marketing

3.0 credit hours

T - Full Term

07:20PM to 09:50PM

Michelle Greenwald (mg2084)

URI 331

Area(s): Marketing

Division(s): Marketing

Fall 2019

B5601-001 - Marketing Strategy

3.0 credit hours

EMBA-NY Saturday Core 2019, 2021E

Andrey Simonov (as5443)
Silvia Bellezza (sb3761)

Area(s): Core, Marketing, MKT

Division(s): Marketing

Fall 2019

B5601-002 - Marketing Strategy

3.0 credit hours

EMBA-NY Saturday Core 2019, 2021M

Andrey Simonov (as5443)
Silvia Bellezza (sb3761)

Area(s): Core, Marketing, MKT

Division(s): Marketing

Fall 2019

B5601-300 - Marketing Strategy

3.0 credit hours

2021 EMBA-Global A&E

Faculty (InsStaff)

Area(s): Core, Marketing, MKT

Division(s): Marketing

Fall 2019

B5601-400 - Marketing Strategy

3.0 credit hours

2021 EMBA-Global Asia

Ran Kivetz (rk566)
Andrey Simonov (as5443)

Area(s): Core, Marketing, MKT

Division(s): Marketing

Fall 2019

B7607-100 - Strategic Consumer Insights

3.0 credit hours

EMBA Global Block Week Elective - October 6-10, 2019, EMBA Global Elective in New York, October 6-10, 2019

Michel Pham (tdp4)

Area(s): Marketing

Division(s): Marketing

Fall 2019

B7620-100 - Advanced Market Strategy: Development and Execution

3.0 credit hours

EMBA Global Block Week Elective - September 23-27, 2019, EMBA Global Elective in New York, September 23-27, 2019

Noel Capon (nc7)

Area(s): Marketing

Division(s): Marketing

Fall 2019

B7634-001 - Smarter Worlds

1.5 credit hours

Fall 2019 EMBA Thursday Weeknight Elective (Schmitt), Evening Electives (Thursday), 6pm-9pm

Matt Quint (mq2120)
Bernd Schmitt (bhs1)

This is a Thursday evening elective in the first half of the term, beginning on September 5th

Area(s): Marketing

Division(s): Marketing

Fall 2019

B7649-100 - Pricing Strategies

3.0 credit hours

EMBA Global Block Week Elective - December 1-5, 2019, EMBA Global Elective in New York, December 1-5, 2019

Asim Ansari (maa48)

Area(s): Marketing

Division(s): Marketing

Fall 2019

B7650-001 - Sales - Managing: The Salesforce, Key/Strategic Accounts, Global Accounts

3.0 credit hours

EMBA-NY Friday/Saturday Electives Fall 2019, Menu D

Noel Capon (nc7)

Area(s): Marketing

Division(s): Marketing

Fall 2019

B7658-001 - Catching Growth Waves in Emerging Markets

3.0 credit hours

EMBA-NY Friday/Saturday Electives Fall 2019, Menu B

Rajeev Kohli (rk35)
Alonso Martinez (am3638)

Area(s): Marketing

Division(s): Marketing

Fall 2019

B7659-001 - Luxury Marketing And Management

1.5 credit hours

Fall 2019 EMBA Thursday Weeknight Electives (Heil), Evening Electives (Thursday), 6pm-9pm

Oliver Heil (oph2105)

This is a Thursday evening elective in the second half of the term, beginning on October 31st

Area(s): Marketing

Division(s): Marketing

Fall 2019

B9613-001 - (PhD) Mathematical Models in Marketing

3.0 credit hours

R - Full Term

02:15PM to 05:30PM

Rajeev Kohli (rk35)

URI 329

Please refer to the syllabus for classroom assignments throughout the term

Area(s): Marketing

Division(s): Marketing

Fall 2019

B9655- - MS Digital Marketing

3.0 credit hours

T - Full Term

07:10PM to 09:40PM

Michelle Greenwald (mg2084)

Area(s): Marketing

Division(s): Marketing

Fall 2019

B9655-001 - MS Digital Marketing

3.0 credit hours

T - Full Term

07:20PM to 09:50PM

Michelle Greenwald (mg2084)

URI 326

Area(s): Marketing

Division(s): Marketing

Fall 2019

B9656-001 - MS Customer Management

1.5 credit hours

W - A Term

04:00PM to 07:00PM

Kinshuk Jerath (kj2323)

URI 333

Area(s): Marketing

Division(s): Marketing

Fall 2019

B9657-001 - MS Winning Strategic Capabilities

1.5 credit hours

TR - B Term

05:45PM to 07:15PM

Alonso Martinez (am3638)

URI 330

Area(s): Marketing

Division(s): Marketing

Summer 2019

B5601-200 - Marketing Strategy

3.0 credit hours

EMBA-Americas Core (2019), 2020 EMBA-Americas Core

Kamel Jedidi (kj7)
Gita Johar (gvj1)

This is an EMBA-Americas core course.

Area(s): Core, Marketing, MKT

Division(s): Marketing

Summer 2019

B7651-100 - Systematic Creativity in Business

3.0 credit hours

EMBA Global Block Week Elective August 4-8, 2019, EMBA Global Elective August 4-8, 2019

Jacob Goldenberg (jg2477)

Area(s): Marketing

Division(s): Marketing

Summer 2019

B7662-100 - Innovation using Design Thinking

1.5 credit hours

EMBA Global Block Week Elective June 3-7, 2019, EMBA Global Elective June 3-5, 2019 (1.5 Credits)

Gita Johar (gvj1)

Area(s): Marketing

Division(s): Marketing

Summer 2019

B7686-001 - Storytelling In Business

1.5 credit hours

EMBA-NY Saturday Format Electives Summer 2019, Menu G

Ron Shachar (rs3865)

This is a 1.5 credit course meeting in the second half of the term, starting July 13 and ending August 17

Area(s): Marketing

Division(s): Marketing

Summer 2019

B7690-001 - The Value Of Brand Equity And Customer Franchise In M & A Strategy

1.5 credit hours

EMBA-NY Saturday Format Electives Summer 2019, Menu G

Joseph Plummer (jp2345)

This is a 1.5 credit course meeting in the first half of the term, beginning May 11 and ending June 22

Area(s): Marketing

Division(s): Marketing

Summer 2019

B7692-001 - Pharmaceutical Commercialization - Strategy & Practice

1.5 credit hours

EMBA-NY Friday/Saturday Format Electives Summer 2019, Menu D

Bunny Ellerin (bde6)
Maqbul Jamil (mj2810)

This is a 1.5 credit offering taking place in the first half of the term, beginning on May 10 and ending on June 14

Area(s): Marketing

Division(s): Marketing

Center(s) and Program(s): Healthcare

Spring 2019

B5601-001 - Marketing Strategy

3.0 credit hours

EMBA-NY Friday/Saturday Format Core Spring 2019, 2020B

Ran Kivetz (rk566)
Andrey Simonov (as5443)

Area(s): Core, Marketing, MKT

Division(s): Marketing

Spring 2019

B5601-002 - Marketing Strategy

3.0 credit hours

EMBA-NY Friday/Saturday Format Core Spring 2019, 2020A

Ran Kivetz (rk566)
Andrey Simonov (as5443)

Area(s): Core, Marketing, MKT

Division(s): Marketing

Spring 2019

B7620-100 - Developing and Executing The Market Strategy

3.0 credit hours

EMBA Global Block Week Elective: April 14-18, 2019, EMBA Global Elective April 14-18, 2019

Noel Capon (nc7)

This course will begin at 8:30am each day.

Area(s): Marketing

Division(s): Marketing

Spring 2019

B7649-100 - Pricing Strategies

3.0 credit hours

EMBA Global Block Week Elective: February 11-15, 2019, EMBA Global Block Week Elective: February 11-15, 2019

Asim Ansari (maa48)

Area(s): Marketing

Division(s): Marketing

Spring 2019

B7664-100 - Marketing for Organic Revenue Growth

3.0 credit hours

EMBA Global Block Week Elective March 31-April 4, 2019, EMBA Global Block Week Elective March 31-April 4, 2019

Donald Lehmann (drl2)

Area(s): Marketing

Division(s): Marketing

Spring 2019

B7666-100 - Media Platforms and Content: A Foundations Course

3.0 credit hours

EMBA Global Block Week Elective: January 28-February 1, 2019, EMBA Global Elective January 28-February 1, 2019

Miklos Sarvary (ms4584)

This course will run from 8:30am-5:00pm each day.

Area(s): Media, Marketing

Division(s): Marketing

Center(s) and Program(s): Media & Technology

Spring 2019

B7677-001 - High Tech Entrepreneurship

3.0 credit hours

EMBA Weeknight Format: Thursdays (Kivetz), EMBA Weeknight Electives: Thursdays

Ran Kivetz (rk566)

Please note the first session will meet on January 10th and attendance is mandatory.

Area(s): Marketing

Division(s): Marketing

Center(s) and Program(s): Media & Technology

Spring 2019

B7681-001 - Advanced Marketing Strategy

3.0 credit hours

EMBA-NY Saturday Format Electives Spring 2019, Menu E

Tom Hafen (th2643)

Area(s): Marketing

Division(s): Marketing

Center(s) and Program(s): Media & Technology

Spring 2019