Courses at Columbia Business School » Marketing

Marketing

 

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Core/Electives

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Day & Time
Instructor
Location
Fall Fall 2016
B5601-001 - Marketing Strategy
3.0 credit hours
EMBA-NY Saturday Core, Cluster E
Kinshuk Jerath (kj2323)
Silvia Bellezza (sb3761)
Area(s): Core, Marketing
Division(s): Marketing
Fall Fall 2017
B5601-001 - Marketing Strategy
3.0 credit hours
EMBA-NY Saturday Core, 2019E
Kinshuk Jerath (kj2323)
Silvia Bellezza (sb3761)
Area(s): Core, Marketing, MKT
Division(s): Marketing
Fall Fall 2018
B5601-001 - Marketing Strategy
3.0 credit hours
EMBA-NY Saturday Core 2018, 2020E
Andrey Simonov (as5443)
Silvia Bellezza (sb3761)
Area(s): Core, Marketing, MKT
Division(s): Marketing
Spring Spring 2017
B5601-001 - Marketing Strategy
3.0 credit hours
EMBA-NY Friday/Saturday Format Core, 2018B
Eva Ascarza (ea2495)
Scott Shriver (ss4127)
Area(s): Core, Marketing
Division(s): Marketing
Spring Spring 2018
B5601-001 - Marketing Strategy
3.0 credit hours
EMBA-NY Friday/Saturday Format Core 2018, 2019B
Eva Ascarza (ea2495)
Andrey Simonov (as5443)
Area(s): Core, Marketing, MKT
Division(s): Marketing
Spring Spring 2016
B5601-001 - Marketing Strategy
3.0 credit hours
EMBA-NY Friday/Saturday Format Core
Eva Ascarza (ea2495)
Silvia Bellezza (sb3761)
Area(s): Core, Marketing
Division(s): Marketing
Fall Fall 2016
B5601-002 - Marketing Strategy
3.0 credit hours
EMBA-NY Saturday Core, Cluster M
Kinshuk Jerath (kj2323)
Silvia Bellezza (sb3761)
Area(s): Core, Marketing
Division(s): Marketing
Fall Fall 2017
B5601-002 - Marketing Strategy
3.0 credit hours
EMBA-NY Saturday Core, 2019M
Kinshuk Jerath (kj2323)
Silvia Bellezza (sb3761)
Area(s): Core, Marketing, MKT
Division(s): Marketing
Fall Fall 2018
B5601-002 - Marketing Strategy
3.0 credit hours
EMBA-NY Saturday Core 2018, 2020M
Andrey Simonov (as5443)
Silvia Bellezza (sb3761)
Area(s): Core, Marketing, MKT
Division(s): Marketing
Spring Spring 2017
B5601-002 - Marketing Strategy
3.0 credit hours
EMBA-NY Friday/Saturday Format Core, 2018A
Eva Ascarza (ea2495)
Scott Shriver (ss4127)
Area(s): Core, Marketing
Division(s): Marketing
Spring Spring 2018
B5601-002 - Marketing Strategy
3.0 credit hours
EMBA-NY Friday/Saturday Format Core 2018, 2019A
Eva Ascarza (ea2495)
Andrey Simonov (as5443)
Area(s): Core, Marketing, MKT
Division(s): Marketing
Spring Spring 2016
B5601-002 - Marketing Strategy
3.0 credit hours
EMBA-NY Friday/Saturday Format Core
Eva Ascarza (ea2495)
Silvia Bellezza (sb3761)
Area(s): Core, Marketing
Division(s): Marketing
Summer Summer 2017
B5601-200 - Marketing Strategy
3.0 credit hours
EMBA-Americas Core, EMBA-Americas Core
Eva Ascarza (ea2495)
Kamel Jedidi (kj7)

This is an EMBA-Americas core course.

Area(s): Core, Marketing
Division(s): Marketing
Summer Summer 2018
B5601-200 - Marketing Strategy
3.0 credit hours
EMBA-Americas Core (2019), 2019 EMBA-Americas Core
Eva Ascarza (ea2495)
Kamel Jedidi (kj7)

This is an EMBA-Americas core course.

Area(s): Core, Marketing, MKT
Division(s): Marketing
Summer Summer 2016
B5601-200 - Marketing Strategy
3.0 credit hours
EMBA-Americas Core, EMBA-Americas Core
Ran Kivetz (rk566)
Scott Shriver (ss4127)

This is an EMBA-Americas core course.

Area(s): Core, Marketing
Division(s): Marketing
Fall Fall 2016
B5601-300 - Marketing Strategy
3.0 credit hours
EMBA Global A&E Core, EMBA-Global A&E 2018
Faculty (InsStaff)
Area(s): Core, Marketing
Division(s): Marketing
Fall Fall 2017
B5601-300 - Marketing Strategy
3.0 credit hours
EMBA Global A&E Core, 2019 EMBA-Global A&E
Faculty (InsStaff)
Area(s): Core, Marketing, MKT
Division(s): Marketing
Fall Fall 2018
B5601-300 - Marketing Strategy
3.0 credit hours
2020 EMBA-Global A&E
Faculty (InsStaff)
Area(s): Core, Marketing, MKT
Division(s): Marketing
Fall Fall 2018
B5601-400 - Marketing Strategy
3.0 credit hours
2020 EMBA-Global Asia
Ran Kivetz (rk566)
Andrey Simonov (as5443)
Area(s): Core, Marketing, MKT
Division(s): Marketing
Fall Fall 2016
B5601-400 - Marketing Strategy
3.0 credit hours
EMBA Global Asia Core, EMBA-Global Asia 2018
Eva Ascarza (ea2495)
Kamel Jedidi (kj7)
Bernd Schmitt (bhs1)
Area(s): Core, Marketing
Division(s): Marketing
Fall Fall 2017
B5601-400 - Marketing Strategy
3.0 credit hours
EMBA Global Asia Core, 2019 EMBA-Global Asia
Eva Ascarza (ea2495)
Andrew Gershoff (ag644)
Area(s): Core, Marketing, MKT
Division(s): Marketing
Fall Fall 2018
B7607-100 - Strategic Consumer Insights
3.0 credit hours
EMBA Global Block Week Elective - October 15-19, 2018, EMBA Global Elective in New York, October 15-19, 2018
Michel Pham (tdp4)
Area(s): Marketing
Division(s): Marketing
Fall Fall 2017
B7607-100 - Strategic Consumer Insights
3.0 credit hours
EMBA Global Elective Block Week October 15-19, 2017, EMBA Global Elective in New York, October 15-19, 2017
Michel Pham (tdp4)
Area(s): Marketing
Division(s): Marketing
Summer Summer 2017
B7611-001 - Marketing Plans Workshop
3.0 credit hours
EMBA-NY Friday/Saturday Format Electives 2017, Menu D
Donald Sexton (des5)
Area(s): Marketing, Entrepreneurship
Division(s): Marketing
Center(s) and Program(s): Entrepreneurship
Summer Summer 2016
B7611-001 - Marketing Plans Workshop
3.0 credit hours
EMBA-NY Friday/Saturday Electives, Menu D
Donald Sexton (des5)
Area(s): Marketing, Entrepreneurship
Division(s): Marketing
Center(s) and Program(s): Entrepreneurship
Summer Summer 2016
B7611-002 - Marketing Plans Workshop
3.0 credit hours
EMBA-NY Saturday Electives, Menu F
Donald Sexton (des5)
Area(s): Marketing, Entrepreneurship
Division(s): Marketing
Center(s) and Program(s): Entrepreneurship
Summer Summer 2017
B7611-002 - Marketing Plans Workshop
3.0 credit hours
EMBA-NY Saturday Format Electives 2017, Menu F
Donald Sexton (des5)
Area(s): Marketing, Entrepreneurship
Division(s): Marketing
Center(s) and Program(s): Entrepreneurship
Spring Spring 2017
B7619-001 - Behavioral Economics & Decision Making
3.0 credit hours
EMBA-NY Saturday Format Electives, Menu G
Elizabeth Webb (ecw2144)
Area(s): Marketing
Division(s): Marketing
Spring Spring 2016
B7620-100 - Developing and Executing The Market Strategy
3.0 credit hours
EMBA Global Elective Apr 25-29, EMBA Global Elective
Noel Capon (nc7)
Area(s): Marketing
Division(s): Marketing
Spring Spring 2017
B7620-100 - Developing and Executing The Market Strategy
3.0 credit hours
EMBA Global Block Week Elective April 2-6, EMBA Global Elective April 2-6
Noel Capon (nc7)
Area(s): Marketing
Division(s): Marketing
Spring Spring 2018
B7620-100 - Developing and Executing The Market Strategy
3.0 credit hours
EMBA Global Block Week Elective: April 9-13, 2018, EMBA Global Elective April 9-13, 2018
Noel Capon (nc7)
Area(s): Marketing
Division(s): Marketing
Fall Fall 2017
B7624-001 - Driving Strategic Impact: Mastering The Tools Of Strategy Consulting
1.5 credit hours
EMBA-NY Friday/Saturday Electives Fall 2017, Menu C
Marco Viola (mv2472)

Driving Strategic Impact is a 1.5 credit elective and will meet on the following dates: 9/8, 9/9, 9/22, 10/6, 10/7, 10/20. A final exam will be held on 10/21.

Area(s): Marketing
Division(s): Marketing
Spring Spring 2016
B7640-001 - Digital Marketing: Strategy & Tactics
3.0 credit hours
EMBA-NY Friday/Saturday Format Electives, Menu B
Jeremy Kagan (jhk46)
Area(s): Marketing
Division(s): Marketing
Fall Fall 2017
B7642-001 - A Strategic Marketing Approach To Private Equity In Emerging Markets
1.5 credit hours
EMBA-NY Friday/Saturday Electives Fall 2017, Menu C
Marco Viola (mv2472)

A Strategic Management Approach is a 1.5 credit elective and will meet on the following dates: 11/4, 11/17, 12/1, 12/2, 12/9, 12/15

Area(s): Marketing
Division(s): Marketing
Spring Spring 2017
B7649-001 - Pricing Strategies
3.0 credit hours
EMBA-NY Saturday Format Electives, Menu F
Asim Ansari (maa48)
Area(s): Marketing
Division(s): Marketing
Fall Fall 2017
B7650-001 - Sales, Key/Strategic, and Global Account Management
3.0 credit hours
EMBA-NY Friday/Saturday Electives Fall 2017, Menu D
Noel Capon (nc7)
Area(s): Marketing
Division(s): Marketing
Fall Fall 2018
B7650-001 - Sales, Key/Strategic, and Global Account Management
3.0 credit hours
EMBA-NY Friday/Saturday Electives Fall 2018, Menu A
Noel Capon (nc7)
Area(s): Marketing
Division(s): Marketing
Summer Summer 2016
B7651-100 - Systematic Creativity in Business
3.0 credit hours
EMBA Global Elective July 17-21, EMBA Global Elective July 17-21
Jacob Goldenberg (jg2477)
Area(s): Marketing
Division(s): Marketing
Summer Summer 2018
B7651-100 - Systematic Creativity in Business
3.0 credit hours
EMBA Global Elective July 23-27, 2018, EMBA Global Elective July 23-27, 2018
Jacob Goldenberg (jg2477)
Area(s): Marketing
Division(s): Marketing
Summer Summer 2017
B7651-100 - Systematic Creativity in Business
3.0 credit hours
EMBA Global Elective: July 16-20, EMBA Global Elective July 16-20, 2017
Jacob Goldenberg (jg2477)
Area(s): Marketing
Division(s): Marketing
Fall Fall 2018
B7658-001 - Catching Growth Waves in Emerging Markets
3.0 credit hours
EMBA-NY Friday/Saturday Electives Fall 2018, Menu D
Rajeev Kohli (rk35)
Alonso Martinez (am3638)
Area(s): Marketing
Division(s): Marketing
Fall Fall 2016
B7658-001 - Catching Growth Waves in Emerging Markets
3.0 credit hours
EMBA-NY Friday/Saturday Electives, Menu D
Rajeev Kohli (rk35)
Alonso Martinez (am3638)
Area(s): Marketing
Division(s): Marketing
Fall Fall 2018
B7658-100 - Catching Growth Waves in Emerging Markets
3.0 credit hours
EMBA Global Block Week Elective - September 16-20, 2018, EMBA Global Elective in New York, September 16-20, 2018
Rajeev Kohli (rk35)
Alonso Martinez (am3638)
Area(s): Marketing
Division(s): Marketing
Spring Spring 2018
B7658-100 - Catching Growth Waves in Emerging Markets
3.0 credit hours
EMBA Global Block Week Elective: March 4-8, 2018, EMBA Global Elective March 4-8, 2018
Rajeev Kohli (rk35)
Alonso Martinez (am3638)

Attendance on the first day of the class is mandatory

Area(s): Marketing
Division(s): Marketing
Fall Fall 2017
B7664-100 - Marketing for Organic Revenue Growth
3.0 credit hours
EMBA Global Elective Block Week December 10-14, 2017, EMBA Global Elective in New York, December 10-14, 2017
Donald Lehmann (drl2)
Area(s): Marketing
Division(s): Marketing
Spring Spring 2017
B7664-100 - Marketing for Organic Revenue Growth
3.0 credit hours
EMBA Global Block Week Elective January 29-February 2, EMBA Global Elective January 29-February 2
Donald Lehmann (drl2)
Area(s): Marketing
Division(s): Marketing
Spring Spring 2016
B7664-100 - Marketing for Organic Revenue Growth
3.0 credit hours
EMBA Global Elective Jan 25-29, EMBA Global Elective
Donald Lehmann (drl2)
Area(s): Marketing, General Management & Marketing
Division(s): Marketing
Spring Spring 2016
B7666-001 - Media Platforms and Content: A Foundations Course
3.0 credit hours
EMBA-NY Saturday Format Electives, Menu G
Miklos Sarvary (ms4584)
Area(s): Media, Marketing
Division(s): Marketing
Center(s) and Program(s): Media & Technology
Spring Spring 2018
B7666-100 - Media Platforms and Content: A Foundations Course
3.0 credit hours
EMBA Global Block Week Elective: January 22-26, 2018, EMBA Global Elective January 22-26, 2018
Miklos Sarvary (ms4584)
Area(s): Media, Marketing
Division(s): Marketing
Center(s) and Program(s): Media & Technology
Spring Spring 2017
B7666-100 - Media Platforms and Content: A Foundations Course
3.0 credit hours
EMBA Global Block Week Elective January 23-27, EMBA Global Elective January 23-27
Miklos Sarvary (ms4584)
Area(s): Media, Marketing
Division(s): Marketing
Center(s) and Program(s): Media & Technology
Spring Spring 2017
B7667-100 - Customer Centric Innovation
3.0 credit hours
EMBA Global Block Week Elective March 27-31, EMBA Global Elective March 27-31
Olivier Toubia (ot2107)
Area(s): Marketing
Division(s): Marketing
Summer Summer 2018
B7667-100 - Customer Centric Innovation
3.0 credit hours
EMBA Global Elective June 4-8, 2018, EMBA Global Elective June 4-8, 2018
Olivier Toubia (ot2107)
Area(s): Marketing
Division(s): Marketing
Summer Summer 2016
B7667-100 - Customer Centric Innovation
3.0 credit hours
EMBA Global Elective July 25-29, EMBA Global Elective July 25-29
Olivier Toubia (ot2107)
Area(s): Marketing
Division(s): Marketing
Summer Summer 2016
B7676-100 - Developing QI: Responsive Decision Making Through Quantitative Intuition (QI)
3.0 credit hours
EMBA Global Elective June 20-24, EMBA Global Elective June 20-24
Christopher Frank (cjf2174)
Paul Magnone (pm2843)
Oded Netzer (on2110)
Area(s): Marketing
Division(s): Marketing
Spring Spring 2017
B7677-001 - High Tech Entrepreneurship
3.0 credit hours
EMBA Thursday Evening Electives (6:00-9:00pm unless otherwise noted) , EMBA Weeknight Electives:: Thursday
Ran Kivetz (rk566)

Please note the first session will meet on Jan 19 and attendance is mandatory.

Area(s): Marketing
Division(s): Marketing
Center(s) and Program(s): Media & Technology
Spring Spring 2018
B7677-001 - High Tech Entrepreneurship
3.0 credit hours
EMBA Weeknight Format: Thursdays (Kivetz), EMBA Weeknight Electives:: Thursday
Ran Kivetz (rk566)

Please note the first session will meet on Jan 18 and attendance is mandatory.

Area(s): Marketing
Division(s): Marketing
Center(s) and Program(s): Media & Technology
Spring Spring 2016
B7677-001 - High Tech Entrepreneurship
3.0 credit hours
EMBA Thursday Evening Electives (6:00-9:00pm unless otherwise noted) , EMBA Weeknight Electives
Ran Kivetz (rk566)

The first class session will be on Thursday, January 21. Class will not meet January 7.

Area(s): Marketing
Division(s): Marketing
Spring Spring 2016
B7681-001 - Brand Management in a Digital Age
3.0 credit hours
EMBA-NY Saturday Format Electives, Menu F
Tom Hafen (th2643)
Area(s): Marketing
Division(s): Marketing
Spring Spring 2017
B7681-001 - Brand Management in the 21st Century
3.0 credit hours
EMBA-NY Saturday Format Electives, Menu E
Tom Hafen (th2643)
Area(s): Marketing
Division(s): Marketing
Center(s) and Program(s): Media & Technology
Spring Spring 2018
B7681-001 - Advanced Marketing Strategy
3.0 credit hours
EMBA-NY Saturday Format Electives 2018, Menu G
Tom Hafen (th2643)
Area(s): Marketing
Division(s): Marketing
Center(s) and Program(s): Media & Technology
Summer Summer 2018
B7686-001 - Storytelling In Business
1.5 credit hours
EMBA-NY Saturday Format Electives 2018, Menu G
Ron Shachar (rs3865)

This is a 1.5 credit course meeting in the second half of the term, starting July 14 and ending August 18, 2018

Area(s): Marketing
Division(s): Marketing
Fall Fall 2016
B7689-001 - Generating Marketing Insights with Social Science
3.0 credit hours
EMBA-NY Saturday Electives, Menu G
Robert Morais (rm3075)
Area(s): Marketing
Division(s): Marketing
Fall Fall 2017
B7689-001 - Generating Marketing Insights with Social Science
3.0 credit hours
EMBA-NY Saturday Electives Fall 2017, Menu F
Robert Morais (rm3075)
Area(s): Marketing
Division(s): Marketing
Fall Fall 2018
B7689-001 - Generating Marketing Insights with Social Science
3.0 credit hours
EMBA-NY Saturday Electives Fall 2018, Menu G
Robert Morais (rm3075)
Area(s): Marketing
Division(s): Marketing
Summer Summer 2018
B7690-002 - The Value Of Brand Equity And Customer Franchise In M & A Strategy
1.5 credit hours
EMBA-NY Saturday Format Electives 2018, Menu G
Joseph Plummer (jp2345)

This is a 1.5 credit course meeting in the first half of the term, beginning May 12 and ending June 23, 2018

Area(s): Marketing
Division(s): Marketing
Summer Summer 2018
B7692-001 - Pharmaceutical Commercialization - Strategy & Practice
1.5 credit hours
EMBA-NY Friday/Saturday Format Electives 2018, Menu D
Maqbul Jamil (mj2810)
Ceci Zak (cz2471)

This is a 1.5 credit offering taking place in the first half of the term, beginning on May 11 and ending on June 16, 2018

Area(s): Marketing
Division(s): Marketing
Center(s) and Program(s): Healthcare
Summer Summer 2017
B7692-001 - Pharmaceutical Marketing
1.5 credit hours
EMBA-NY Friday/Saturday Format Electives 2017, Menu C (First Half of Term)
Maqbul Jamil (mj2810)
Ceci Zak (cz2471)

This is a 1.5 credit offering taking place in the first half of the term, beginning on May 13 and ending on July 7

Area(s): Marketing
Division(s): Marketing
Center(s) and Program(s): Healthcare
Spring Spring 2018
B9608-001 - (PhD) Experimental Design & Analysis for Behavioral Research
3.0 credit hours
F - Full Term
02:15PM to 06:00PM

Michel Pham (tdp4)
URI 328
Area(s): Marketing
Division(s): Marketing
Summer Summer 2018
B9612-001 - (PhD) Marketing, Decisions & Methods
3.0 credit hours
T - Full Term
10:00AM to 01:00PM

Donald Lehmann (drl2)

No Class July 3rd, Makeup class onThursday 7/12

Area(s): Marketing
Division(s): Marketing
Summer Summer 2016
B9612-001 - (PhD) Marketing, Decisions & Methods
3.0 credit hours
T - Full Term
10:00AM to 01:00PM

Donald Lehmann (drl2)

First 1/2 term: 331 Uris. Second 1/2 term: 307 Uris

Area(s): Marketing
Division(s): Marketing
Summer Summer 2017
B9612-001 - (PhD) Marketing, Decisions & Methods
3.0 credit hours

Donald Lehmann (drl2)
URI 332

Class will meet in 330 Uris on June 6 and July 11

Area(s): Marketing
Division(s): Marketing
Spring Spring 2016
B9613-001 - (PhD) Mathematical Models in Marketing
3.0 credit hours
F - Full Term
10:45AM to 02:00PM

Rajeev Kohli (rk35)
URI 327
Area(s): Marketing
Division(s): Marketing
Fall Fall 2017
B9613-001 - (PhD) Mathematical Models in Marketing
3.0 credit hours
F - Full Term
01:00PM to 04:00PM

Rajeev Kohli (rk35)
URI 306
Area(s): Marketing
Division(s): Marketing
Spring Spring 2018
B9615-001 - (PhD) Empirical Models I
3.0 credit hours
W - Full Term
02:15PM to 05:30PM

Oded Netzer (on2110)
URI 328
Area(s): Marketing
Division(s): Marketing
Spring Spring 2016
B9615-001 - (PhD) Empirical Models I
3.0 credit hours
W - Full Term
02:15PM to 05:30PM

Oded Netzer (on2110)
WJW 415
Area(s): Marketing
Division(s): Marketing
Spring Spring 2017
B9615-001 - (PhD) Empirical Models I
3.0 credit hours
R - Full Term
04:00PM to 08:00PM

Asim Ansari (maa48)
WJW 415
Area(s): Marketing
Division(s): Marketing
Fall Fall 2018
B9615-001 - (PhD) Empirical Models I
3.0 credit hours
F - Full Term
02:15PM to 05:30PM

Asim Ansari (maa48)
URI 307
Area(s): Marketing
Division(s): Marketing
Spring Spring 2018
B9651-001 - MS Marketing Analytics
1.5 credit hours
M - B Term
09:00AM to 12:15PM

Kamel Jedidi (kj7)
URI 327
Area(s): Marketing
Division(s): Marketing
Spring Spring 2018
B9652 -001 - MS Marketing Models
3.0 credit hours
W - Full Term
10:00AM to 01:00PM

Oded Netzer (on2110)
URI 327

A term held in 327 Uris . B Term held in 306 Uris

Area(s): Marketing
Division(s): Marketing
Fall Fall 2018
B9652-001 - MS Marketing Models
3.0 credit hours
R - Full Term
10:45AM to 02:00PM

Asim Ansari (maa48)
URI 327
Area(s): Marketing
Division(s): Marketing
Spring Spring 2018
B9653-001 - MS Machine Learning
1.5 credit hours
W - A Term
06:00PM to 09:00PM

George Lentzas (gl2543)
URI 307
Area(s): Marketing
Division(s): Marketing
Fall Fall 2018
B9654-001 - MS Artificial Intelligence
1.5 credit hours
W - B Term
06:00PM to 09:00PM

George Lentzas (gl2543)
URI 331
Area(s): Marketing
Division(s): Marketing