Courses at Columbia Business School » Marketing

Marketing

 

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Day & Time
Instructor
Location
Fall 2020
Fall Fall 2020
B5601-001 - Marketing Strategy
3.0 credit hours
EMBA - NY Saturday Core, EMBA-NY Saturday Sep 11-Dec 19, 2020. 22E.
Ran Kivetz (rk566)
Andrey Simonov (as5443)

Hyflex/Hybrid.

Area(s): Core, Marketing, MKT
Division(s): Marketing
Fall 2020
Fall Fall 2020
B5601-002 - Marketing Strategy
3.0 credit hours
EMBA - NY Saturday Core, EMBA-NY Saturday Sep 11-Dec 19, 2020. 22M.
Ran Kivetz (rk566)
Andrey Simonov (as5443)

Hyflex/Hybrid.

Area(s): Core, Marketing, MKT
Division(s): Marketing
Fall 2020
Fall Fall 2020
B7607-100 - Strategic Consumer Insights
3.0 credit hours
EMBA - Global Block Week Electives, EMBA-Global Blockweek Electives Oct 18-22, 2020
Michel Pham (tdp4)

Hyflex/Hybrid.

Area(s): Marketing
Division(s): Marketing
Fall 2020
Fall Fall 2020
B7650-001 - Sales - Managing: The Salesforce, Key/Strategic Accounts, Global Accounts
3.0 credit hours
EMBA - NY Friday/Saturday Electives, Menu D, EMBA-NY Friday/Saturday Sep 11-Dec 19, 2020
Noel Capon (nc7)

Online.

Area(s): Marketing
Division(s): Marketing
Fall 2020
Fall Fall 2020
B7658-001 - Catching Growth Waves in Emerging Markets
3.0 credit hours
EMBA - NY Friday/Saturday Electives, Menu B, EMBA-NY Friday/Saturday Sep 11-Dec 19, 2020
Rajeev Kohli (rk35)

Online.

Area(s): Marketing
Division(s): Marketing
Fall 2020
Fall Fall 2020
B8623-060 - Intro To Product Management
1.5 credit hours
T - A Term
05:40PM to 08:55PM

Farah Gasmi (fg2329)
Online

Online. MS students.

Area(s): Marketing
Division(s): Marketing
Fall 2020
Fall Fall 2020
B9651-001 - MS Marketing Analytics
3.0 credit hours
02:00PM to 05:15PM

Asim Ansari (maa48)
Kamel Jedidi (kj7)
Rajeev Kohli (rk35)
Olivier Toubia (ot2107)
Warren Room 209

Hyflex. This is an MSBA section. B term: Tuesdays AND Sundays from 2:00- 5:15PM Tues Warren 209. Sundays 326 URis

Area(s): Marketing
Division(s): Marketing
Fall 2020
Fall Fall 2020
B9653-001 - MS Machine Learning
1.5 credit hours
T - B Term
05:40PM to 08:55PM

George Lentzas (gl2543)
Online

Online.

Area(s): Marketing
Division(s): Marketing
Fall 2020
Fall Fall 2020
B9655-001 - MS Digital Marketing
3.0 credit hours
F - Full Term
07:00PM to 10:15PM

Michelle Greenwald (mg2084)
Online

Online.

Area(s): Marketing
Division(s): Marketing
Fall 2020
Fall Fall 2020
B9657-001 - MS Winning Strategic Capabilities
1.5 credit hours
A Term -
08:30AM to 11:45AM

Alonso Martinez (am3638)
URI 142

Hyflex/Hybrid. Sundays 8:30 am - 11:45 am

Area(s): Marketing
Division(s): Marketing
Fall 2020
Fall Fall 2020
B9659-001 - Statistical Modeling and Decision Making
1.5 credit hours
MWF - A Term
08:00PM to 11:00PM

Elliot Oblander (eso2133i)
Online

Online.

Area(s): Marketing
Division(s): Marketing
Summer 2020
Summer Summer 2020
B5601-200 - Marketing Strategy
3.0 credit hours
EMBA Summer 2020 Am Marketing, 2020 EMBA-Americas Core
Michel Pham (tdp4)
Andrey Simonov (as5443)

This is an EMBA-Americas core course.

Area(s): Core, Marketing, MKT
Division(s): Marketing
Summer 2020
Summer Summer 2020
B7651-100 - Systematic Creativity in Business
3.0 credit hours
EMBA 2020 Summer July 19-23, EMBA Global Elective July 19-23, 2020
Jacob Goldenberg (jg2477)
Area(s): Marketing
Division(s): Marketing
Summer 2020
Summer Summer 2020
B7686-001 - Storytelling In Business
1.5 credit hours
EMBA 2020 Summer Sat 1.5 II, Menu G
Ron Shachar (rs3865)

This is a 1.5 credit course meeting in the second half of the term.

Area(s): Marketing
Division(s): Marketing
Summer 2020
Summer Summer 2020
B7690-001 - The Value Of Brand Equity And Customer Franchise In M & A Strategy
1.5 credit hours
EMBA 2020 Summer Sat 1.5 I, Menu G
Joseph Plummer (jp2345)

This is a 1.5 credit course meeting in the first half of the term.

Area(s): Marketing
Division(s): Marketing
Summer 2020
Summer Summer 2020
B7692-001 - Biotech-Pharma Commercialization & Business Development Strategies
1.5 credit hours
EMBA 2020 Summer F/S 1.5 I, Menu D
Maqbul Jamil (mj2810)

This is a 1.5 credit offering taking place in the first half of the term.

Area(s): Marketing
Division(s): Marketing
Center(s) and Program(s): Healthcare
Summer 2020
Summer Summer 2020
B9612-001 - (PhD) Marketing, Decisions & Methods
3.0 credit hours

Donald Lehmann (drl2)
Area(s): Marketing
Division(s): Marketing
Spring 2020
Spring Spring 2020
B5601-001 - Marketing Strategy
3.0 credit hours
EMBA-NY Friday/Saturday Format Core Spring 2020, 2021B
Ran Kivetz (rk566)
Andrey Simonov (as5443)
Area(s): Core, Marketing, MKT
Division(s): Marketing
Spring 2020
Spring Spring 2020
B5601-002 - Marketing Strategy
3.0 credit hours
EMBA-NY Friday/Saturday Format Core Spring 2020, 2021A
Ran Kivetz (rk566)
Andrey Simonov (as5443)
Area(s): Core, Marketing, MKT
Division(s): Marketing
Spring 2020
Spring Spring 2020
B7658-100 - Catching Growth Waves in Emerging Markets
3.0 credit hours
EMBA Global Block Week Elective: January 13-17, 2020, EMBA Global Block Week Elective: January 13-17, 2020
Rajeev Kohli (rk35)
Alonso Martinez (am3638)
Area(s): Marketing
Division(s): Marketing
Spring 2020
Spring Spring 2020
B7664-100 - Marketing for Organic Revenue Growth
3.0 credit hours
EMBA Global Block Week Elective: April 19-23, 2020, EMBA Global Block Week Elective: April 19-23, 2020
Donald Lehmann (drl2)
Area(s): Marketing
Division(s): Marketing
Spring 2020
Spring Spring 2020
B7666-100 - Media Platforms and Content: A Foundations Course
3.0 credit hours
EMBA Global Block Week Elective: January 27-31, 2020, EMBA Global Block Week Elective: January 27-31, 2020
Miklos Sarvary (ms4584)
Area(s): Media, Marketing
Division(s): Marketing
Center(s) and Program(s): Media & Technology
Spring 2020
Spring Spring 2020
B7667-100 - Foundations of Innovation
3.0 credit hours
EMBA Global Block Week Elective: January 5-9, 2020, EMBA Global Block Week Elective: January 5-9, 2020
Olivier Toubia (ot2107)
Area(s): Marketing
Division(s): Marketing
Spring 2020
Spring Spring 2020
B7681-001 - Advanced Marketing Strategy
3.0 credit hours
EMBA-NY Saturday Format Electives Spring 2020, Menu G
Tom Hafen (th2643)

Please note attendance at the first session is mandatory.

Area(s): Marketing
Division(s): Marketing
Center(s) and Program(s): Media & Technology
Spring 2020
Spring Spring 2020
B7689-001 - Generating Marketing Insights with Social Science
3.0 credit hours
EMBA-NY Saturday Format Electives Spring 2020, Menu F
Robert Morais (rm3075)
Area(s): Marketing
Division(s): Marketing
Spring 2020
Spring Spring 2020
B9608-001 - (PhD) Experimental Design & Analysis for Behavioral Research
3.0 credit hours
F - Full Term
02:15PM to 06:30PM

Michel Pham (tdp4)
URI 305
Area(s): Marketing
Division(s): Marketing
Spring 2020
Spring Spring 2020
B9615-001 - (PhD) Empirical Models I
3.0 credit hours
M - Full Term
05:45PM to 09:00PM

Oded Netzer (on2110)
URI 327
Area(s): Marketing
Division(s): Marketing
Spring 2020
Spring Spring 2020
B9652-001 - MS Marketing Models
3.0 credit hours
R - Full Term
09:00AM to 12:15PM

Anirban Mukerjee (am5422)
WJW 311

Warren 311 for the A Term Uris 330 for the B Term

Area(s): Marketing
Division(s): Marketing
Spring 2020
Spring Spring 2020
B9653-001 - MS Machine Learning
1.5 credit hours
W - A Term
05:45PM to 09:00PM

George Lentzas (gl2543)
URI 142
Area(s): Marketing
Division(s): Marketing
Spring 2020
Spring Spring 2020
B9654-001 - MS Artificial Intelligence
1.5 credit hours
W - B Term
05:45PM to 09:00PM

George Lentzas (gl2543)
URI 142
Area(s): Marketing
Division(s): Marketing
Spring 2020
Spring Spring 2020
B9655-060 - MS Digital Marketing
3.0 credit hours
T - Full Term
07:20PM to 09:50PM

Michelle Greenwald (mg2084)
URI 331
Area(s): Marketing
Division(s): Marketing
Fall 2019
Fall Fall 2019
B5601-001 - Marketing Strategy
3.0 credit hours
EMBA-NY Saturday Core 2019, 2021E
Andrey Simonov (as5443)
Silvia Bellezza (sb3761)
Area(s): Core, Marketing, MKT
Division(s): Marketing
Fall 2019
Fall Fall 2019
B5601-002 - Marketing Strategy
3.0 credit hours
EMBA-NY Saturday Core 2019, 2021M
Andrey Simonov (as5443)
Silvia Bellezza (sb3761)
Area(s): Core, Marketing, MKT
Division(s): Marketing
Fall 2019
Fall Fall 2019
B5601-300 - Marketing Strategy
3.0 credit hours
2021 EMBA-Global A&E
Faculty (InsStaff)
Area(s): Core, Marketing, MKT
Division(s): Marketing
Fall 2019
Fall Fall 2019
B5601-400 - Marketing Strategy
3.0 credit hours
2021 EMBA-Global Asia
Ran Kivetz (rk566)
Andrey Simonov (as5443)
Area(s): Core, Marketing, MKT
Division(s): Marketing
Fall 2019
Fall Fall 2019
B7607-100 - Strategic Consumer Insights
3.0 credit hours
EMBA Global Block Week Elective - October 6-10, 2019, EMBA Global Elective in New York, October 6-10, 2019
Michel Pham (tdp4)
Area(s): Marketing
Division(s): Marketing
Fall 2019
Fall Fall 2019
B7620-100 - Advanced Market Strategy: Development and Execution
3.0 credit hours
EMBA Global Block Week Elective - September 23-27, 2019, EMBA Global Elective in New York, September 23-27, 2019
Noel Capon (nc7)
Area(s): Marketing
Division(s): Marketing
Fall 2019
Fall Fall 2019
B7634-001 - Smarter Worlds
1.5 credit hours
Fall 2019 EMBA Thursday Weeknight Elective (Schmitt), Evening Electives (Thursday), 6pm-9pm
Matt Quint (mq2120)
Bernd Schmitt (bhs1)

This is a Thursday evening elective in the first half of the term, beginning on September 5th

Area(s): Marketing
Division(s): Marketing
Fall 2019
Fall Fall 2019
B7649-100 - Pricing Strategies
3.0 credit hours
EMBA Global Block Week Elective - December 1-5, 2019, EMBA Global Elective in New York, December 1-5, 2019
Asim Ansari (maa48)
Area(s): Marketing
Division(s): Marketing
Fall 2019
Fall Fall 2019
B7650-001 - Sales - Managing: The Salesforce, Key/Strategic Accounts, Global Accounts
3.0 credit hours
EMBA-NY Friday/Saturday Electives Fall 2019, Menu D
Noel Capon (nc7)
Area(s): Marketing
Division(s): Marketing
Fall 2019
Fall Fall 2019
B7658-001 - Catching Growth Waves in Emerging Markets
3.0 credit hours
EMBA-NY Friday/Saturday Electives Fall 2019, Menu B
Rajeev Kohli (rk35)
Alonso Martinez (am3638)
Area(s): Marketing
Division(s): Marketing
Fall 2019
Fall Fall 2019
B7659-001 - Luxury Marketing And Management
1.5 credit hours
Fall 2019 EMBA Thursday Weeknight Electives (Heil), Evening Electives (Thursday), 6pm-9pm
Oliver Heil (oph2105)

This is a Thursday evening elective in the second half of the term, beginning on October 31st

Area(s): Marketing
Division(s): Marketing
Fall 2019
Fall Fall 2019
B9613-001 - (PhD) Mathematical Models in Marketing
3.0 credit hours
R - Full Term
02:15PM to 05:30PM

Rajeev Kohli (rk35)
URI 329

Please refer to the syllabus for classroom assignments throughout the term

Area(s): Marketing
Division(s): Marketing
Fall 2019
Fall Fall 2019
B9655- - MS Digital Marketing
3.0 credit hours
T - Full Term
07:10PM to 09:40PM

Michelle Greenwald (mg2084)
Area(s): Marketing
Division(s): Marketing
Fall 2019
Fall Fall 2019
B9655-001 - MS Digital Marketing
3.0 credit hours
T - Full Term
07:20PM to 09:50PM

Michelle Greenwald (mg2084)
URI 326
Area(s): Marketing
Division(s): Marketing
Fall 2019
Fall Fall 2019
B9656-001 - MS Customer Management
1.5 credit hours
W - A Term
04:00PM to 07:00PM

Kinshuk Jerath (kj2323)
URI 333
Area(s): Marketing
Division(s): Marketing
Fall 2019
Fall Fall 2019
B9657-001 - MS Winning Strategic Capabilities
1.5 credit hours
TR - B Term
05:45PM to 07:15PM

Alonso Martinez (am3638)
URI 330
Area(s): Marketing
Division(s): Marketing
Summer 2019
Summer Summer 2019
B5601-200 - Marketing Strategy
3.0 credit hours
EMBA-Americas Core (2019), 2020 EMBA-Americas Core
Kamel Jedidi (kj7)
Gita Johar (gvj1)

This is an EMBA-Americas core course.

Area(s): Core, Marketing, MKT
Division(s): Marketing
Summer 2019
Summer Summer 2019
B7651-100 - Systematic Creativity in Business
3.0 credit hours
EMBA Global Block Week Elective August 4-8, 2019, EMBA Global Elective August 4-8, 2019
Jacob Goldenberg (jg2477)
Area(s): Marketing
Division(s): Marketing
Summer 2019
Summer Summer 2019
B7662-100 - Innovation using Design Thinking
1.5 credit hours
EMBA Global Block Week Elective June 3-7, 2019, EMBA Global Elective June 3-5, 2019 (1.5 Credits)
Gita Johar (gvj1)
Area(s): Marketing
Division(s): Marketing
Summer 2019
Summer Summer 2019
B7686-001 - Storytelling In Business
1.5 credit hours
EMBA-NY Saturday Format Electives Summer 2019, Menu G
Ron Shachar (rs3865)

This is a 1.5 credit course meeting in the second half of the term, starting July 13 and ending August 17

Area(s): Marketing
Division(s): Marketing
Summer 2019
Summer Summer 2019
B7690-001 - The Value Of Brand Equity And Customer Franchise In M & A Strategy
1.5 credit hours
EMBA-NY Saturday Format Electives Summer 2019, Menu G
Joseph Plummer (jp2345)

This is a 1.5 credit course meeting in the first half of the term, beginning May 11 and ending June 22

Area(s): Marketing
Division(s): Marketing
Summer 2019
Summer Summer 2019
B7692-001 - Pharmaceutical Commercialization - Strategy & Practice
1.5 credit hours
EMBA-NY Friday/Saturday Format Electives Summer 2019, Menu D
Bunny Ellerin (bde6)
Maqbul Jamil (mj2810)

This is a 1.5 credit offering taking place in the first half of the term, beginning on May 10 and ending on June 14

Area(s): Marketing
Division(s): Marketing
Center(s) and Program(s): Healthcare
Spring 2019
Spring Spring 2019
B5601-001 - Marketing Strategy
3.0 credit hours
EMBA-NY Friday/Saturday Format Core Spring 2019, 2020B
Ran Kivetz (rk566)
Andrey Simonov (as5443)
Area(s): Core, Marketing, MKT
Division(s): Marketing
Spring 2019
Spring Spring 2019
B5601-002 - Marketing Strategy
3.0 credit hours
EMBA-NY Friday/Saturday Format Core Spring 2019, 2020A
Ran Kivetz (rk566)
Andrey Simonov (as5443)
Area(s): Core, Marketing, MKT
Division(s): Marketing
Spring 2019
Spring Spring 2019
B7620-100 - Developing and Executing The Market Strategy
3.0 credit hours
EMBA Global Block Week Elective: April 14-18, 2019, EMBA Global Elective April 14-18, 2019
Noel Capon (nc7)

This course will begin at 8:30am each day.

Area(s): Marketing
Division(s): Marketing
Spring 2019
Spring Spring 2019
B7649-100 - Pricing Strategies
3.0 credit hours
EMBA Global Block Week Elective: February 11-15, 2019, EMBA Global Block Week Elective: February 11-15, 2019
Asim Ansari (maa48)
Area(s): Marketing
Division(s): Marketing
Spring 2019
Spring Spring 2019
B7664-100 - Marketing for Organic Revenue Growth
3.0 credit hours
EMBA Global Block Week Elective March 31-April 4, 2019, EMBA Global Block Week Elective March 31-April 4, 2019
Donald Lehmann (drl2)
Area(s): Marketing
Division(s): Marketing
Spring 2019
Spring Spring 2019
B7666-100 - Media Platforms and Content: A Foundations Course
3.0 credit hours
EMBA Global Block Week Elective: January 28-February 1, 2019, EMBA Global Elective January 28-February 1, 2019
Miklos Sarvary (ms4584)

This course will run from 8:30am-5:00pm each day.

Area(s): Media, Marketing
Division(s): Marketing
Center(s) and Program(s): Media & Technology
Spring 2019
Spring Spring 2019
B7677-001 - High Tech Entrepreneurship
3.0 credit hours
EMBA Weeknight Format: Thursdays (Kivetz), EMBA Weeknight Electives: Thursdays
Ran Kivetz (rk566)

Please note the first session will meet on January 10th and attendance is mandatory.

Area(s): Marketing
Division(s): Marketing
Center(s) and Program(s): Media & Technology
Spring 2019
Spring Spring 2019
B7681-001 - Advanced Marketing Strategy
3.0 credit hours
EMBA-NY Saturday Format Electives Spring 2019, Menu E
Tom Hafen (th2643)
Area(s): Marketing
Division(s): Marketing
Center(s) and Program(s): Media & Technology
Spring 2019
Spring Spring 2019
B9653-001 - MS Machine Learning
1.5 credit hours
T - A Term
06:00PM to 09:00PM

George Lentzas (gl2543)
URI 331
Area(s): Marketing
Division(s): Marketing