The primary objective of this course is to provide students with an overview of marketing research process and an understanding of the tools that are used to undertake and critically evaluate marketing research projects. A hands-on approach is used to explore both qualitative and quantitative marketing research tools. During the semester, student groups complete an entire marketing research project. This course is particularly relevant for students interested in careers in consulting; product, service and brand management; and media and communications as well as for entrepreneurs.
Adjunct Associate Professor
Dawn Lesh has taught marketing courses at New York University's Stern Graduate School of Business.The courses that she has taught have included Marketing Research and Financial Services Marketing.
Dawn Lesh is founder and president of A. Dawn Lesh International, a firm specializing in global market strategy, research and implementation.
Ms. Lesh works with clients on five continents to bring...