B5601-400: Marketing Strategy
EMBA Global Asia Core, EMBA-Global Asia 2018
Credit hours: 3.0
Instructor: Eva Ascarza; Kamel Jedidi; Bernd Schmitt
Kamel Jedidi
John A. Howard Professor of Business, Chair of the Marketing Division
Kamel Jedidi is the John Howard Professor of Business and the Chair of the Marketing Division at Columbia Business School, New York. He holds a bachelor’s degree in Economics from University of Tunis and Master and Ph.D. degrees in Marketing and Statistics from the Wharton School, University of Pennsylvania. Dr. Jedidi has extensively published in leading marketing...
Bernd Schmitt
Robert D. Calkins Professor of International Business
Professor Schmitt researches, teaches, and advises corporations on branding, innovation, creative strategy, and customer experience management. Schmitt's books include (among others) Happy Customers Everywhere, Big Think Strategy, Customer Experience Management, Experiential Marketing, which have been translated into more than 20 languages. He teaches the course Managing Brands, Identity and Experiences, and won an award for innovation in...