Kamel Jedidi

John A. Howard Professor of Business

Kamel Jedidi is the John Howard Professor of Business at Columbia Business School, New York.  He holds a bachelor’s degree in Economics from University of Tunis and Master and Ph.D. degrees in Marketing and Statistics from the Wharton School, University of Pennsylvania.  Dr. Jedidi has extensively published in leading marketing and statistical journals.  His research interests...

Bernd Schmitt

Robert D. Calkins Professor of International Business

Professor Schmitt is Robert D. Calkins Professor of International Business at Columbia Business School. He researches, teaches, and advises corporations on branding, innovation, creative strategy, and customer experience.

Schmitt is the Editor-in-Chief of the Journal of Consumer Research and co-founder of TPM (Theory and Practice in Marketing). He has authored and co-authored more than 70 academic articles in marketing and psychology...