B5601-200: Marketing Strategy
Summer 2016 EMBA Course
EMBA-Americas Core, EMBA-Americas Core
Credit hours: 3.0
Instructor: Ran Kivetz; Scott Shriver
Ran Kivetz
Philip H. Geier Jr., Professor of Marketing
Professor Ran Kivetz is a tenured professor at Columbia University Business School, where he holds the Philip H. Geier endowed chair. Professor Kivetz is a leading expert in the areas of behavioral economics, decision-making, marketing, customer behavior, incentives, and innovation. His experience in these fields includes over twenty years of research, management, consulting, and teaching. His latest research explores political science...
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