B7676-100: Developing QI: Responsive Decision Making Through Quantitative Intuition (QI)
EMBA Global Elective June 20-24, EMBA Global Elective June 20-24 - 09:00AM to 05:00PM
Instructor: Christopher Frank; Paul Magnone; Oded Netzer
Christopher Frank
Adjunct Professor
As Vice President of Global Marketplace Insights at American Express, Christopher Frank leads the advertising, brand, and communications research and analytics group. Prior to joining American Express, he spent ten years at Microsoft as Senior Director in Corporate Marketing Research.
Having developed and built high performing teams at American Express and Microsoft, he leverages pragmatic experience to show how to make smarter decisions...
Paul Magnone
Adjunct Professor of Business
Paul has over 25 years of experience in strategic planning, new product development, acquisition integration, alliance management, and consultative sales. He is a systems thinker and business builder focused on making the complex simple, understanding where technology and innovation are headed, and helping to answer what it means for any business. In his current work with Google, he is unlocking the next generation of business...
Oded Netzer
Professor of Business
Professor Netzer's research centers on one of the major business challenges of the data-rich environment of the 21st century: developing quantitative methods that leverage data to gain a deeper understanding of customer behavior and guide firms' decisions. He focuses primarily on building statistical and econometric models to measure consumer preferences and understand how customer choices change over time, and across contexts. His research...