Considers the roles and responsibilities of the general manager, with special emphasis on the strategic management of the business unit. Provides a set of concepts and frameworks for formulating and implementing business strategy. For multibusiness firms, problems of corporate organization and strategy are discussed. Issues of corporate governance and social responsibility are also considered. Students grapple (using cases and projects) with diverse managerial situations: large and small organizations, manufacturing and service industries, growing and mature firms and U.S. and international settings.

Bo Cowgill

Assistant Professor

Bo Cowgill is an Assistant Professor at Columbia Business School, a research affiliate at CESifo, and a Term Member of the Council on Foreign Relations. His elective, People Analytics and Strategy, won The Aspen Institute's 2019 Ideas Worth Teaching Award. He was also named to Poets and Quants’ 2020 list of View full profilePersonal Website