B5601-200: Marketing Strategy
Summer 2017 EMBA Course
EMBA-Americas Core, EMBA-Americas Core
Credit hours: 3.0
Instructor: Eva Ascarza; Kamel Jedidi
Kamel Jedidi
John A. Howard Professor of Business
Kamel Jedidi is the John Howard Professor of Business at Columbia Business School, New York. He holds a bachelor’s degree in Economics from University of Tunis and Master and Ph.D. degrees in Marketing and Statistics from the Wharton School, University of Pennsylvania. Dr. Jedidi has extensively published in leading marketing and statistical journals. His research interests...
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