B5601-200: Marketing Strategy
EMBA-Americas Core (2019), 2020 EMBA-Americas Core
Credit hours: 3.0
Instructor: Kamel Jedidi; Gita Johar
Kamel Jedidi
John A. Howard Professor of Business
Kamel Jedidi is the John Howard Professor of Business at Columbia Business School, New York. He holds a bachelor’s degree in Economics from University of Tunis and Master and Ph.D. degrees in Marketing and Statistics from the Wharton School, University of Pennsylvania. Dr. Jedidi has extensively published in leading marketing and statistical journals. His research interests...
Gita Johar
Meyer Feldberg Professor of Business
Gita V. Johar (PhD NYU 1993; MBA Indian Institute of Management Calcutta 1985) has been on the faculty of Columbia Business School since 1992 and is currently the Meyer Feldberg Professor of Business. She served as the school’s inaugural Vice Dean for Diversity, Equity and Inclusion from 2019 to 2021, Faculty Director of Online Initiatives from 2014 to 2017, Senior Vice Dean from 2011 to 2014, and as the inaugural...