Considers the roles and responsibilities of the general manager, with special emphasis on the strategic management of the business unit. Provides a set of concepts and frameworks for formulating and implementing business strategy. For multibusiness firms, problems of corporate organization and strategy are discussed. Issues of corporate governance and social responsibility are also considered. Students grapple (using cases and projects) with diverse managerial situations: large and small organizations, manufacturing and service industries, growing and mature firms and U.S. and international settings.

Jorge Guzman

Assistant Professor of Business

Dr. Jorge Guzman is an assistant professor at the Management Division in Columbia Business School. Jorge received his PhD from the Sloan School of Management  at MIT, and was previously a postdoc at the National Bureau of Economic Research (NBER) and a lecturer at MIT Sloan.  His research focuses on entrepreneurship policy, regional entrepreneurship, and entrepreneurial strategy.  He was previously involved...

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