B5601-200: Marketing Strategy
EMBA Summer 2020 Am Marketing, 2020 EMBA-Americas Core
Credit hours: 3.0
Instructor: Michel Pham; Andrey Simonov
Michel Tuan Pham
Kravis Professor of Business
Professor Pham’s business expertise covers the areas of marketing strategy and management, branding, customer and consumer psychology, trademark psychology, marketing communication, and executive decision making. His most recent research focuses on the role of feelings, emotions and motivation in consumers’ and managers’ judgments and decisions. His numerous publications are widely cited and have appeared in many leading scholarly journals including...
Andrey Simonov
Associate Professor of Business
Andrey Simonov is an Associate Professor of Marketing at Columbia Business School. His research covers various topics related to the marketing and economics of media products, such as measuring advertising effectiveness, media persuasion, product design, and competition in media and digital product markets. Andrey’s papers have been published in top academic journals including Marketing Science, Journal...