B5601-200: Marketing Strategy
EMBA Summer 2020 Am Marketing, 2020 EMBA-Americas Core
Credit hours: 3.0
Instructor: Michel Pham; Andrey Simonov
Michel Tuan Pham
Kravis Professor of Business
Professor Pham’s business expertise covers the areas of marketing strategy and management, branding, customer and consumer psychology, trademark psychology, marketing communication, and executive decision making. His most recent research focuses on the role of feelings, emotions and motivation in consumers’ and managers’ judgments and decisions. His numerous publications are widely cited and have appeared in many leading scholarly journals including...
Andrey Simonov
Assistant Professor
Andrey Simonov is an Assistant Professor of Marketing at Columbia Business School. His research aims to combine standard economic and statistical tools with the vast newly available micro-level data on consumer behavior to study important problems in marketing and economics. His current research work focuses on the markets of informational products, such as advertisement and news. Prior to joining Columbia, Andrey got a Ph...