B5601-002: Marketing Strategy
EMBA-NY Friday/Saturday Core, EMBA-NY Friday/Saturday Jan 08-Mar 27, 2021
Credit hours: 3.0
Method of Instruction: Hyflex/Hybrid
Instructor: Ran Kivetz; Andrey Simonov
Ran Kivetz
Philip H. Geier Jr., Professor of Marketing
Professor Ran Kivetz is a tenured professor at Columbia University Business School, where he holds the Philip H. Geier endowed chair. Professor Kivetz is a leading expert in the areas of behavioral economics, decision-making, marketing, customer behavior, incentives, and innovation. His experience in these fields includes over twenty years of research, management, consulting, and teaching. His latest research explores political science...
Andrey Simonov
Assistant Professor
Andrey Simonov is an Assistant Professor of Marketing at Columbia Business School. His research aims to combine standard economic and statistical tools with the vast newly available micro-level data on consumer behavior to study important problems in marketing and economics. His current research work focuses on the markets of informational products, such as advertisement and news. Prior to joining Columbia, Andrey got a Ph...