B8647-001: Just Capitalism & Cause Driven Marketing
Half-Block Week: Jan 23-24; Jan 27 - 09:00AM to 05:30PM
Credit hours: 1.5
Location: URI 141
Instructor: Deepak Chopra; Sharad Devarajan
During this three-day workshop, internationally acclaimed author and innovator, Dr. Deepak Chopra teams up with, media entrepreneur and Adjunct Professor, Sharad Devarajan, to lead the class in exploring new social paradigms for how entrepreneurs, businesses and marketers can interact with their customers and communities. Dr. Chopra will share strategies for how businesses can promote creativity, innovation and social well being into the DNA of their organizations and marketing efforts. Students will engage in active workshops, partnering in teams to develop disruptive, world-changing, ideas that can not only become self-sustaining and profitable, but also socially conscious and transformative. Various speakers will be brought into the class to explore areas of cause driven marketing, story driven marketing and social entrepreneurship.
*The January 23rd session of class will begin at 9:00am and end at 1:30pm*
Deepak Chopra
Deepak Chopra was a Columbia Business School faculty member from 2011 to 2018.
Sharad Devarajan
Adjunct Professor of Business
Sharad Devarajan is a creator, producer and media entrepreneur. His latest company, Graphic India, is the culmination of his lifelong dream to launch superheroes and stories that tap into the unique creativity and culture of India but appeal to audiences worldwide. In the same way the West has created superheroes or Japan launched anime, Graphic India is transforming the perception of India in character...