How do entertainment properties such as Harry Potter, Spider-Man and Pokemon generate billions in worldwide product sales? What makes shows such as American Idol television successes? What is the future of Independent films? How have social games like Farmville become worldwide phenomena? Each week, various areas of media will be examined from television, film, games and character entertainment. The course is intended to offer students:

• Exposure to various marketing strategies used in media
• An entrepreneurial approach to the media industry as a producer or manager of a content creation company and
• Insights from preeminent guest speakers in the media industry 

Sharad Devarajan

Adjunct Professor of Business

Sharad Devarajan is a creator, producer and media entrepreneur. His latest company, Graphic India, is the culmination of his lifelong dream to launch superheroes and stories that tap into the unique creativity and culture of India but appeal to audiences worldwide. In the same way the West has created superheroes or Japan launched anime, Graphic India is transforming the perception of India in character...

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