The class of "Marketing of Luxury Products" addresses the unique properties, opportunities, and challenges of the luxury industry by studying issues relevant to the field in the various aspects of the business, from production and management to distribution and promotion. The course structure includes presentations (by faculty and industry executives), discussions, and the team project.
In this intense block week program, Columbia Business School MBA students work in teams of 6 students to solve an actual project formulated exclusively for this class by The St. Regis Hotel New York.
Attendance to all classes and meetings is mandatory; please see full course description for complete details (including pre-semester assignment due in December).
Adjunct Professor of Business
Ketty Pucci-Sisti Maisonrouge runs KM & Co., a firm specializing in luxury innovation, which assists luxury firms in branding, financing, and long-term strategies. She is the founder and investment manager of KFMG, an investment vehicle in retail and luxury start-ups, including Atelier Cologne, Orchard Mile, Thursday Boots, Koio Collective and Maison Atia.
Ms. Maisonrouge joined the Columbia Business School faculty in 2004 and...