The objective of the course is to develop a strategic framework to pursue new waves of business opportunities in emerging markets. The course will start by analyzing the comparative development of the most relevant countries. Subsequent sessions will explore common patterns that tend to occur as these countries go through similar levels of economic development: the evolution of the base of consumers from the rural poor to the urban middle class, and commonalities and differences in how internal consumption evolves across countries and cultures as people prioritize their needs and wants. We will discuss other key related factors such as the evolution of industry structure and retail channels and how government policy may alter the growth patterns in specific industries. The structure of the course will be based primarily on lectures and case discussions. There will be a group assignment and a final group project analyzing specific emerging market new business opportunities utilizing the framework developed in the course.
Please note that attendance at the first class is mandatory.
Ira Leon Rennert Professor of Business
Rajeev Kohli is the Ira Leon Rennert Professor of Business at Columbia Business School. His research interests are in mathematical models of non-compensatory choice, product design and recommendation systems. He has published papers in leading journals in marketing, operations research, discrete mathematics and mathematical psychology. He has also served on the editorial boards of leading journals including Management Science
Senior Lecturer in Discipline
Professor Martinez is a Senior Lecturer at Columbia Business School. He combines teaching and research with extensive global experience doing strategy consulting, with particular expertise in emerging markets. He gives the Catching Growth Waves in Emerging Markets course in both the MBA and EMBA programs and the Defining and Developing wining Strategic Capabilities course to the MBAs. He has also given the EMBA...