This class addresses the unique properties, opportunities, and challenges of the luxury industry by studying challenges relevant to the field in the various aspects of the business, from design, production and management, marketing to distribution and promotion. The course structure includes presentations (by faculty and by industry presidents, CEOs, and senior executives), discussions, and team projects.
In this semester-long course, MBA students from Columbia Business School work in teams of 8 with students from Parsons The New School for Design (4 MBA and 4 Parsons students) to solve actual case studies created exclusively for this class by the participating companies. The following companies will participate in the fall 2016 semester: Audemars Piguet, Carolina Herrera, Departures-American Express, Maclaren, Oscar de la Renta
Each team will work closely with faculty from both Columbia Business School and Parsons School of Design, and their company’s senior executive(s). Teams will present progress update report(s) throughout the semester to the class, the faculty and their company, and a final presentation in front of the class, all participating companies, press and VIPs from the luxury industry.
Adjunct Professor of Business
Ketty Pucci-Sisti Maisonrouge runs KM & Co., a firm specializing in luxury innovation, which assists luxury firms in branding, financing, and long-term strategies. She is the founder and investment manager of KFMG, an investment vehicle in retail and luxury start-ups, including Atelier Cologne, Orchard Mile, Thursday Boots, Koio Collective and Maison Atia.
Ms. Maisonrouge joined the Columbia Business School faculty in 2004 and...