This half-course is one of several Immersion Seminars. It takes place over four Friday mornings and afternoons. Student attendance is mandatory. It provides an in-depth analysis of key issues shaping the media industry over the next decade, organized around four conceptual themes and four industries.
The media sector is in the midst of dynamic change at all levels, exploring business models applicable to the digital economy more generally. It is heavily influenced by technological change, public policy and regulatory actions. The course will look to define the opportunities and the perils which lie ahead, as well as the managerial challenges and investor considerations.
For students interested in understanding the media, and the digital economy, or if they anticipate being impacted by it, this is an important course to participate in.
Paul Garrett Professor of Public Policy and Business Responsibility
Professor Noam focuses on the economics, management, and policy of media, Internet, and communications, both in America and around the world. He served as New York State's Public Service Commissioner regulating the telecommunications and energy industries, on the White House Presidential Board on information technology, and on private sector and NGO boards. His 31 books and over 400 articles cover telecom, film, TV, internet...