This half-course covers a subject that is crucial for management success in the future: how government policy and regulation affect the online-based industry and its users, and how the industry in turn can affect government action. The skill to navigate this interaction is critical to management in the emerging information economy, as well as to forward-looking policy making. The course takes an innovative approach, bringing together several strands of the MBA program, together with public policy and technology management, and applies them to the media and information sector. It aims to give students the MBA tools to run or use digital and online businesses in an environment full of government initiatives and restrictions. The course is valuable for future entrepreneurs, investors, creators, marketers, advertisers, users, and public officials.

Eli Noam

Paul Garrett Professor of Public Policy and Business Responsibility

Professor Noam focuses on the economics, management, and policy of media, Internet, and communications, both in America and around the world. He served as New York State's Public Service Commissioner regulating the telecommunications and energy industries, on the White House Presidential Board on information technology, and on private sector and NGO boards.  His 31 books and over 400 articles cover telecom, film, TV, internet...

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