The celebrity endorsement business has changed dramatically over the past few years. Moving away from the one-off endorsement deal, celebrities are now asking their teams to secure equity positions in brands, and in lieu of taking seven-figure deals up front, they are willing to utilize their personal equity to propel a brand's position in the marketplace. But how many of these deals really work? And what is the reality to success? In this course we will deep dive into successes and failures. We will meet the celebrities, and speak with the people who are crafting these deals. We will discuss in real time and in person, the point of view from both the brand and the celebrity side, and together assist with the ultimate decision to be made by both parties.
The final exam for this course is administered during one of the regularly scheduled class periods.
Adjunct Associate Professor of Business
Jarrod is the Founder, Chief Executive Officer, and President of United Entertainment Group.
A seventeen-year veteran of creating brand deals in the entertainment industry, many industry colleagues as well as educators, cite Jarrod's work as the cornerstone of the branded-entertainment industry-- bridging the gap between Madison Avenue and Hollywood.
After quickly rising through the ranks of...