Though focused upon dimensions of leadership at a CEO level using the retail industry as a backdrop, this course provides practical instruction in issues of leadership of large corporate enterprises. Specifically, this course will cover topics in merchandising, merchandise presentation, product development, marketing, organizational development, and strategic planning and positioning. This course should be very valuable to students who aspire to run a major retail or other corporate entity, and/or who have a leadership interest in consumer marketing organizations and manufacturers who supply the retail industry. The majority of topics are presented through exploration of a series of case studies coupled with presentations by accomplished guest speakers who are serving, or have served, at a CEO/COO level in retail and/or marketing and manufacturing organizations.

Mark Cohen

Director of Retail Studies

Mark A. Cohen has been in the retail business since his graduation from Columbia University in 1971. (MBA '71, BS Electrical Engineering '69) He has over 20 years experience in president/chairman, chief executive officer level positions. Most recently he was Chairman/CEO of Sears Canada Inc, Chief Marketing Officer and President of Softlines of Sears Roebuck & Co., Chairman/CEO of Bradlees Inc., and Chairman/CEO of...

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