This course trains students to identify and pursue innovation opportunities that rely on intellectual property coming out of academic research. It provides students with some basic understanding of how academia operates and how it connects to practice, some basic knowledge of research frontiers in relevant fields of knowledge, and trains them to connect and work with talented individuals with different backgrounds and skills.
Lectures are complemented with a hands-on project. Projects are proposed by teams of Columbia researchers (PhD students, Post Docs, and at least one faculty sponsor per project) who have developed academic research with commercial potential, and have submitted that invention to Columbia Technology Ventures for an initial patentability and commercial analysis. Priority will be given to projects for which students could develop a tangible deliverable (including a demo) within the time frame of the course. Teams of MBA and Engineering students work on these projects jointly with the researchers throughout the course.
- Some primary market research
- A demo
- A Business Model (based on a modified Business Model Canvas)
- A final presentation
- A Go / No Go recommendation
Enrollment in this course is limited, and split between the Engineering School and the Business School.
Glaubinger Professor of Business, Chair of the Marketing Division
Olivier Toubia is the Glaubinger Professor of Business at Columbia Business School, where he also serves as the chair of the Marketing Division. His research focuses on various aspects of innovation, including preference measurement and idea generation. Specifically, he combines methods from social sciences and data science, in order to study human processes such as motivation, choice, and creativity. He currently serves as a...