Innovation and the connected world go hand in hand: They are the yin and yang of growth. Innovation is one of the most important business growth engines available to a firm, while the Internet has facilitated growth in many dimensions, including revolutionalizing several aspects of the business world and generating new business models. Online life has become part of real life.
The Internet Innovation immersion seminar will give students an opportunity to learn how companies in a variety of industries innovate and use innovations to improve their business.
Topics of site visits, speakers’ talks, classroom discussions, and final papers will focus on current practices leveraging the interplay between connectivity and innovation, and its future prospects:
- “Silicon Alley”: How to develop a business based on apps, how to improve the efficiency of your business with apps, and how to build an app-based startup.
- Social networks and user-generated content: Understanding the effect of links and why social networks are not crowds.
- E-commerce: How to use the latest e-commerce trends to build stable commercial platforms and rich business relationships.
- Big data: How to use the colossal amount of data on the web to generate insights, predict new trends, and discover hidden opportunities.
The effect of mobile connectivity: The importance of continuous information on location.
Jacob Goldenberg is a Professor of Marketing at the Arison School of Business Administration at the Inter-Disciplinary Center at Hertzelia and a visiting professor at the Columbia Business School. His research focuses on creativity, new product development, diffusion of innovation, complexity in market dynamics social networks effects, and social media. He is an Academic Trustee of the Marketing Science Institute.