Have you ever wondered what a career in the cultural arts might be like? How do you use strategic marketing tools and methodologies to promote and sell the arts product?
Marketing the Arts, Culture and Entertainment (ACE) encompasses a focus on both for and not for profit organizations. ACE covers the diverse fields of commercial entertainment and visual arts, not for profit performing and visual arts as well as service and trade-related organizations in the cultural arts realm.
Meeting once a week during the fall semester, this course covers all areas of marketing and culminates with an arts marketing project that allows students to serve as strategic marketing consultants for an arts organization of their choice. The course format combines practical teaching of arts marketing foundations and hands on applications in addition to actively building professional resumes and networking opportunities in the industry.
Tahra Millan was a Columbia Business School faculty member from 2009 to 2021.