This class addresses the unique properties, opportunities, and challenges of the luxury industry by studying challenges relevant to the field in the various aspects of the business, from design, production and management, marketing to distribution and promotion. The course structure includes presentations (by faculty and by industry presidents, CEOs, and senior executives), discussions, and team projects.
In this semester-long course, MBA students from Columbia Business School work in teams of 8 with students from Parsons, The New School for Design (4 MBA and 4 Parsons students) to solve actual case studies created exclusively for this class by the participating companies. The following companies will participate in the Fall 2017 semester: Lalique, Cartier, CHANEL, Mr. & Mrs. Italy, Rémy Cointreau
Each team will work closely with faculty from both Columbia Business School and Parsons School of Design, and their company’s senior executive(s). Teams will present progress update report(s) throughout the semester to the class, the faculty and their company, and a final presentation in front of the class, all participating companies, press and VIPs from the luxury industry.
Adjunct Professor of Business
Ketty Pucci-Sisti Maisonrouge runs a firm specializing in Luxury Innovation, KM&Co., assisting luxury firms and start ups in branding, financing and long term strategies. She is also the co-founder and board member of a few start-ups, including Savelli, a Board Member of the luxury brand J. Mendel, a Senior Advisor to The Gores Group, and sits on the Advisory Board of the...