Creating a great user experience is essential to any business, and technology startups are using it as a secret weapon to usurp incumbent players in almost every industry. Traditionally, companies have competed on the quality of their products and services, pricing, and distribution. User experience adds a new dimension that emphasizes not the product or service itself, but instead the consumer’s experience of using that product or service. It is a subtle and often misunderstood distinction with profound implications. Product management is a growing field born out of the need for someone within an organization to own the user experience and with it the entire end-to-end production process. Product management is particularly well-suited to those who want to play at the intersection of technology, business, and management and is often referred to as the “CEO of the product”. This course is aimed at those without a strong technical background who want to develop knowledge and skills to get a leg up when founding or joining a technology company.
Adjunct Assistant Professor of Business
Paul Canetti is an entrepreneur, educator, and futurist. He is an Adjunct Assistant Professor of Business at Columbia Business School in the marketing department. He sits on the Strategic Advisory Board of Riverside Acceleration Capital. He is also the host of the podcast View full profile