This class addresses the unique properties, opportunities, and challenges of the luxury industry by studying issues relevant to companies small or large, at early stages of growth or global brands, in the various aspects of the business, from production and management to distribution and promotion. The course structure includes presentations (by faculty and by industry presidents, CEOs, and senior executives), discussions, and the team project.
In-class faculty presentations will cover both general key aspects of the luxury industry, as well as analyze processes and challenges through current case studies of niche luxury brands.
In this semester-long course, MBA students from Columbia Business School work in teams of 6 to solve actual case studies created exclusively for this class by the participating companies. The following companies will participate in the Fall 2018 semester: Audemars Piguet, Cadillac, Hermès, Louis Vuitton.
Each team will work closely with faculty from Columbia Business School, and their company’s senior executive(s). Teams will present progress update report(s) throughout the semester to the class, the faculty and their company, and a final presentation in front of the class, all participating companies, press and VIPs from the luxury industry.
Adjunct Professor of Business
Ketty Pucci-Sisti Maisonrouge runs KM & Co., a firm specializing in luxury innovation, which assists luxury firms in branding, financing, and long-term strategies. She is the founder and investment manager of KFMG, an investment vehicle in retail and luxury start-ups, including Atelier Cologne, Orchard Mile, Thursday Boots, Koio Collective and Maison Atia.
Ms. Maisonrouge joined the Columbia Business School faculty in 2004 and...