This class addresses the unique properties, opportunities, and challenges of the luxury industry by studying issues relevant to companies small or large, at early stages of growth or global brands, in the various aspects of the business, from production and management to distribution and promotion. The course structure includes presentations (by faculty and by industry presidents, CEOs, and senior executives), discussions, and the team project.
In-class faculty presentations will cover both general key aspects of the luxury industry, as well as analyze processes and challenges through current case studies of niche luxury brands.
In this semester-long course, MBA students from Columbia Business School work in teams of 6 to solve actual case studies created exclusively for this class by the participating companies. The following companies will participate in the Fall 2018 semester: Audemars Piguet, Cadillac, Hermès, Louis Vuitton.
Each team will work closely with faculty from Columbia Business School, and their company’s senior executive(s). Teams will present progress update report(s) throughout the semester to the class, the faculty and their company, and a final presentation in front of the class, all participating companies, press and VIPs from the luxury industry.
Adjunct Professor of Business
Ketty Pucci-Sisti Maisonrouge runs a firm specializing in Luxury Innovation, KM&Co., assisting luxury firms and start ups in branding, financing and long term strategies. She is also the co-founder and board member of a few start-ups, including Savelli, a Board Member of the luxury brand J. Mendel, a Senior Advisor to The Gores Group, and sits on the Advisory Board of the...