Primarily focused on dimensions of leadership at a CEO level using the retail industry as a backdrop, this course provides practical instruction in issues of senior level management of large retail enterprises. In addition, this course will address topics in merchandising, merchandise presentation, product development, marketing, organizational development, and strategic planning and positioning. The course should be very valuable for students who aspire to run a major retail or other corporate entity, and/or, who have a leadership interest in consumer marketing organizations and manufacturers who supply the retail industry. The majority of topics in this course are presented through a series of case studies and other readings coupled with presentations by accomplished guest speakers who are serving, or who have served, at a CEO/COO level in retail and/or marketing and manufacturing organizations.
We will explore traditional “brick and mortar” retailing, as well as internet and omni-channel based retailing. Though our principal focus will be North America, we will discuss the industry from a global perspective as well.
Director of Retail Studies
Mark A. Cohen has been in the retail business since his graduation from Columbia University in 1971. (MBA '71, BS Electrical Engineering '69) He has over 20 years experience in president/chairman, chief executive officer level positions. Most recently he was Chairman/CEO of Sears Canada Inc, Chief Marketing Officer and President of Softlines of Sears Roebuck & Co., Chairman/CEO of Bradlees Inc., and Chairman/CEO of...