In “Media & Entertainment: Strategy Consulting Projects,” the concepts and theories introduced in previous media and strategy courses will be applied in a practical way to problems brought to the class as projects from real companies and their managers. 
The ultimate goal of this class is for students to have team experience in helping media companies recognize and solve strategic problems.

Among the techniques the students will work on

• Industry mapping
• SCP:Structure/Conduct/Performance analysis
• Market sizing
• How to defining the goals of a project
• Defining and understanding scope
• Value propositions and Value curves
• Mapping Business Systems

The six- week course will introduce techniques to perform strategy consulting for media companies and teach students how to apply these techniques to real projects from real companies. In the sixth week, the teams will present their findings to the sponsoring companies.

To master these skills, each week students will be given templates to help with particular concepts and will apply these concepts in several ways:

• to case histories of well-known companies and industries
• to a newly written case about an evolving media SaaS company
• to the company project they have been assigned to

The class is limited to 24 students. There will be four teams of six members each. Team work and active participation in each and every class will be required.  Check in meetings (physical or by phone) with sponsor companies are required each week. Collaboration is expected and encouraged throughout the course.

The class may be assigned some readings throughout the class which will be applicable to certain problems we will be discussing.  There will be some reading that required before the class starts. Optional textbook for this class is: Curse of the Mogul: What’s Wrong with the World’s Leading Media Companies (Knee, Greenwald, Seave; Penguin 2009.) Very helpful,  but not a requirement:  One media course and/or one strategy course and/or professional experience at a media company.

Ava Seave

Adjunct Professor of Business

Professor Seave is a Principal of Quantum Media, the New York City based consulting firm focused on marketing and strategic planning for media and entertainment companies as well as nonprofits. As a Quantum Media principal, she has led numerous consulting engagements since 1998 and has provided senior-level management consulting services to many companies in a broad range of assignments. Before founding Quantum Media with four...

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