This course covers a subject that is important in the present and crucial for management success in the future: how to manage in the emerging Information Economy? And what are the differences to more traditional approaches in industry and finance? The course does so by focusing on and projecting the lessons from the sector furthest along in its transformation, that of digital media, information, and communications -- where activities are based on bit-based intangiblesi and knowledge assets, and are globally internetworked.
The course takes an innovative approach, bringing together many of the strands of the entire MBA program and applying them to the digital sector. In doing so, it is also an integrative “capstone course” for the business curriculum and thus useful for future entrepreneurs, investors,
creators, marketers, and advertisers, even if they do not aim for a career in this sector.
The course covers a digital company's major functions (and, by extension, of most companies):
1. The Producing function, including financing, HRM, technology management, and production
2. The Harvesting function, including demand analysis, marketing, distribution, pricing, and
intellectual asset management.
3. The Control function, including accounting, law and strategy.
Paul Garrett Professor of Public Policy and Business Responsibility
Professor Noam focuses on the economics, management, and policy of media, Internet, and communications, both in America and around the world. He served as New York State's Public Service Commissioner regulating the telecommunications and energy industries, on the White House Presidential Board on information technology, and on private sector and NGO boards. His 31 books and over 400 articles cover telecom, film, TV, internet...