Product management is a fast growing field born out of the need for a single person or small team of people within an organization to own the entirety of the end-to-end production process while also understanding and reconciling product decisions with business needs. This course focuses specifically on digital product management and is intended as a primer for those interested in a product management career or those with a general interest in how technology products are made. Those who wants to play at the intersection of technology, business, and management are often well-suited for product management, a role that is often referred to as “CEO of the product”. This course is aimed at those without a strong technical background who want to develop the knowledge and skills to get a leg up when founding or joining a technology company.

Paul Canetti

Adjunct Assistant Professor of Business

Paul Canetti is an entrepreneur, educator, and futurist. He is an Adjunct Assistant Professor of Business at Columbia Business School in the marketing department. He sits on the Strategic Advisory Board of Riverside Acceleration Capital. He is also the host of the podcast View full profile