This course examines the underlying economics of successful business strategy, including
(i) The sources of long‐run competitive advantage.
(ii) The dynamics of competition and competitive advantage.
(iii) Strategic interactions (competitive and/or cooperative) between pairs of firms.
Three characteristics distinguish our approach. First, we focus on the large strategic decisions which firms face rather than more detailed, operation/managerial issues. Second, we seek broad principles that can be applied across many firms and markets, rather than anecdotal success stories or institutional details that apply only in limited cases or as a result of quite idiosyncratic factors. Finally, we develop these broad principles from the framework of microeconomic theory. As such, potential answers will be subjected to the rigor of economic analysis to test their validity and applicability.
The approach toward teaching and learning is primarily inductive. That is, you will learn the concepts and principles outlined above largely through examples – this is the essence of the case study method. The goal is to carefully study specific business situations and decisions with the goal of extracting broader principles about business strategy, which will then be available to you in a wide variety of managerial contexts. Course time will be split roughly 65/35 between case discussions and lectures.
Good cases are necessarily complex and ambiguous. In preparing for case discussions, you may find sorting through this complexity and ambiguity to be frustrating. The problems presented in the case discussion may not have one correct answer. However, there will generally be a set of insights and solutions that are better than others. And it is in working through the messy details to find these insights and solutions - both in your own preparation and in class discussion - that the concepts and principles introduced in the readings and lectures will come alive and be enriched for you.
Assistant Professor of Business
Jacopo Perego is an Assistant Professor in the Economics Division at Columbia Business School. His research specializes in the economics of information, the analysis of how economic agents strategically acquire, use, and share information. His work primarily focuses on topics such as the optimal design of information policies, the competitive provision of information, and strategic communication. Prior to joining Columbia, he was a Postdoctoral...