This class brings the Strategy Formulation core class to the field. We will visit companies that either got discussed as a case in Strategy Formulation (e.g. Brooklyn Brewery) or are heavily related to it (jet.com related to the online discussion in Walmart). The class allows to bridge the gap between theory and practice even more than a case discussion. Every class will cover one of those case studies and one strategic concept discussed in class and think about the practical implications.

The class should also create a feedback loop to the core class in that the insights from the company visits should inform future strategy formulation classes. In order to formalize this feedback loop, groups of students will develop mini case studies for each of the companies. Those case studies should inform future class discussions. Writing a case study are mini consulting projects and require deep knowledge of the industry, company and conceptual framework of strategy formulation.

Stephan Meier

James P. Gorman Professor of Business; Chair of Management Division

Stephan Meier is currently the chair of the Management Division and the James P. Gorman Professor of Business at Columbia Business School. He holds a PhD in Economics from the University of Zurich, was previously a senior economist at the Center for Behavioral Economics and Decision-Making at the Federal Reserve Bank of Boston and taught courses on strategic interactions and economic policy at...

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