Innovation and the digital world go hand in hand: They are the yin and yang of growth. Innovation is one of the most important business growth engines available to a firm, while the Internet has facilitated growth in many dimensions, including revolutionizing several aspects of the business world and generating new business models. Online life has become part of real life; it is impossible to imagine business without digital activity and fast evolution of its digital presence.
The Innovation in the Digital World seminar will give students an opportunity to learn how companies in a variety of industries innovate and use innovations to improve their business.
Topics of site visits, speakers’ talks, classroom discussions, and final papers will focus on current practices leveraging the interplay between connectivity and innovation, and its future prospects:
Social networks and user-generated content: Understanding the effect of links and why social networks are not crowds.
Machines to our help: how machine learning, and deep learning can support the daily work of a manager.
Social media: Rapid information dissemination, and how it can be used.
E-commerce: How to use the latest e-commerce trends to build stable commercial platforms and rich business relationships.
Big data: How to use the colossal amount of data on the web to generate insights, predict new trends, and discover hidden opportunities.
The effect of mobile connectivity: The importance of continuous information on location.
“Silicon Alley”: How to develop a business based on apps, how to improve the efficiency of your business with apps, and how to build an app-based startup.
Jacob Goldenberg is a Professor of Marketing at the Arison School of Business Administration at the Inter-Disciplinary Center at Hertzelia and a visiting professor at the Columbia Business School. His research focuses on creativity, new product development, diffusion of innovation, complexity in market dynamics social networks effects, and social media. He is an Academic Trustee of the Marketing Science Institute.