Launch Your Startup focuses on the evaluation, development and potential launch of a new business. Working individually (or on occasion in pairs), students spend the entire term developing an effective and comprehensive presentation of a real business concept by addressing five key issues: in-depth market analysis, product or service design, development of a marketing campaign, assessment of human resource requirements and building a realistic financial forecast. The output will be a comprehensive business plan and a formal presentation of their idea.
Students are expected to come with a specific business idea or at least a sincere interest in a particular industry in which they would like to explore the possibility of launching a venture. Projects can be based upon students' own ideas, new technologies from the Columbia Innovation Enterprise or other start-ups that have requested assistance from Columbia MBA students. Industry mentors and a board of directors composed of other class participants provide a reality check as students refine their business opportunity into a written and oral presentation ready to seek funding and commence operations. Faculty members assist in identifying projects, but students are responsible for finding appropriate projects. By the second week of class, all students must have an approved venture project.
If you believe that you should be enrolled in Launch your Startup without having to take Foundations of Entrepreneurship, please complete the following waiver survey - http://bit.ly/entrepreneurwaiver. Your request should be brief but specific, including relevant background information (e.g., entrepreneurship coursework and work experience) and any progress you’ve made on your idea to date (e.g., customer discovery). Please allow at least one week for a response, as your request may require deliberations among faculty.
NOTE: Following school policy, students MAY NOT enroll in Foundations of Entrepreneurship and Launch Your Startup concurrently.
Jack McGourty Ph.D. is an adjunct professor of business teaching applied topics in entrepreneurship and innovation. He is the founder of Venture for All®, a global entrepreneurship program offering world-class learning experiences to students and professionals seeking to innovate and thrive by applying entrepreneurial thinking and contemporary innovation practices.
Before joining the...
Adjunct Professor of Business
William J. ("Bill") O'Farrell has been starting and running tech companies for longer than he'd like to admit. He was most recently co-founder and CEO of Body Labs, a computer vision and AI company focused on providing the human body as a digital platform for a broad range of markets, including online apparel sales, gaming, health and fitness and AR...