How do entertainment properties such as Spider-Man generate billions in worldwide product sales? What made Pokemon a worldwide phenomenon? What is the future of traditional television versus digital video? How will Virtual Reality and Augmented Reality & AR shape new entertainment experiences? Can traditional publishing still create another Harry Potter? What are the marketing strategies used to promote independent films versus big-summer blockbusters? What are ‘transmedia’ and ‘transcreation’ and how are the forces of globalization and technology disrupting the entertainment eco-system?

Each week a different area of media will be examined from television, film, games, character entertainment and publishing. The course is intended to offer students:

1. Exposure to various marketing strategies used in media
2. An entrepreneurial approach to the media industry as a producer or manager of a content creation company
3. Exploration into two of the biggest disruptive trends taking place in media today – technology and globalization
4. Insights and learning from preeminent guest speakers from the media industry 

Sharad Devarajan

Adjunct Professor of Business

Sharad Devarajan is a media entrepreneur, producer and creator. His most recent company, Graphic India, is the culmination of his lifelong dream to launch superheroes and genre stories that tap into the unique creativity and culture of India but appeal to audiences worldwide. In the same way the West has created superheroes or Japan launched anime, Graphic India is transforming the perception of India...

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