This course provides an introduction to strategic management. “Strategy Formulation” has two broad goals. The first is to understand why some companies are financially much more successful than others. Second, we will analyze how managers can devise a set of actions (“the strategy”) and design processes that allow their company to obtain a financial advantage. To gain a better understanding of strategic issues and begin to master the analytic tools that strategists use, we will study the strategic decisions of companies in many different industries and countries, ranging from U.S. technology firms to a Spanish fashion retailer and a Danish shipping company. The primary objective of Strategy Formulation is for you to analyze the sources of companies’ competitive advantage. This skill is not only critical for positions in general management but also for those who aspire to careers in banking, consulting, non-profit, social enterprise, and start-up environments. The course will provide the analytic tools to analyze competitors, predict competitor behavior, and understand how firms can develop and sustain advantages over time.
Sidney Taurel Associate Professor of Business
Vanessa Burbano is the Sidney Taurel Associate Professor of Management in the strategy area at Columbia Business School.
Burbano researches the strategic implications of socially responsible and irresponsible firm practices; in particular, how they influence employee behavior. Her body of work has been recognized by her receipt of the 2021 Emerging Scholar Award from the Strategic Management division of the Academy of...