As the generation of digital natives enter the c-suite and promote digital change, digital disruption to analog businesses will be a pervasive theme of management. Digital Disruption & Technology Transformation seeks to navigate how companies can transform in the face of disruption. Specifically, the class will focus on the challenges and best practices associated with successfully transforming a business to survive and compete with digital competitors. The class will dissect transformation across all facets of the business: product, marketing, leadership, organizational design, as well as customer acquisition and customer experience. The course will include digital transformation narratives across a variety of different industries in order to show what best practices exist across multiple contexts and to highlight how these practices should be customized to the specific industry.
Students will learn to recognize digital disruption, identify best practices in devising and executing a transformation strategy, efficiently allocate resources to support that strategy, and alter organizational design to ensure the long-term success of the transformation. The course is focused on teaching via the case method with significant in-class discussion on cases provided as well as post-class assignments related to the case. The course will address all topics in the context of primarily later stage, larger enterprises and should be taken only by students with a serious interest in going into marketing, consulting, strategy, general management, or investment professionals interested in executing turnarounds or other similar strategies.
Adjunct Assistant Professor
Mike Brown is the Founder & Managing Partner at Bowery Capital, an early-stage venture capital firm focused on investing and building the next generation of business software market leaders. While at Bowery Capital, Brown has been influential in the creation of the firm’s Acceleration Team. The Acceleration Team is a group of sales, marketing, and customer success practitioners that focus their efforts...