Creating a great user experience is essential to any business, and technology companies are using it as a secret weapon to usurp incumbent players in almost every industry. UX can be a key differentiator in that it adds a new dimension that emphasizes not only the product or service itself, but instead the consumer’s experience of using that product or service. It is a subtle and often misunderstood distinction with profound implications. UX is an essential skill for those interested in a career in technology and/or product management, but more generally, providing a great experience to your customers is a universal imperative for any business. This course is aimed at those without a strong technical background who want to develop knowledge and skills to get a leg up when founding or joining a technology company.

Paul Canetti

Adjunct Assistant Professor of Business

Paul Canetti is the CEO and founder of Bounce House, an e-commerce platform for small service businesses.

Canetti was named one of Inc.'s “30 Under 30 World’s Coolest Young Entrepreneurs” and has founded multiple businesses including MAZ, a video distribution and monetization platform used by Forbes, Condé Nast, Bloomberg, and hundreds of other media brands. MAZ was listed as...

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