This course provides a broad overview of the rapidly changing landscape of television and streaming video platforms. We will take an in-depth look at the TV business, from content creation to final distribution through detailed analyses of all major players in the industry. Through case studies, industry articles, guest lectures, and video samples, The Business of Television & Streaming will expose students to every step in the value chain involved in bringing Hollywood and TV to the consumer.

Over six 3-hour classes, students will be required to prepare cases, participate in discussions, read industry news articles, and complete a final pitch presentation. The pitch presentation will require students to pitch a new TV series, product feature, business line, or service/product for a network or streaming service.

By the end of the course, students will understand the business decision-making needed to manage a TV network or streaming platform.