This course traces the path of a retail enterprise from ideation to implementation. The course will migrate from a macro to micro view of all activities which must be engaged in to launch a retail enterprise: business plan, financing strategy, and organizational, operational, merchandising, and marketing plans. Topics include merchandising, marketing, investment banking, systems design, real estate planning, and store design. Guest speakers include executives from retail startups, established companies, department stores, and retail technology firms.
Topics: Startups, product strategy, merchandising strategy, marketing strategy, financial modeling
Director of Retail Studies
Mark A. Cohen has been in the retail business since his graduation from Columbia University in 1971. (MBA '71, BS Electrical Engineering '69) He has over 20 years experience in president/chairman, chief executive officer level positions. Most recently he was Chairman/CEO of Sears Canada Inc, Chief Marketing Officer and President of Softlines of Sears Roebuck & Co., Chairman/CEO of Bradlees Inc., and Chairman/CEO of...