B8655-001: The Luxury Approach
MBA - Block Week 1 - MTWRF - 09:00AM to 05:00PM
Credit hours: 3.0
Location: Online
Method of Instruction: Online
Instructor: Ketty Maisonrouge
The class "The Luxury Approach" addresses the unique properties, opportunities, and challenges of the luxury industry by studying issues relevant to the field in the various aspects of the business, from production and management to distribution and promotion. The course structure includes presentations (by faculty and industry executives), discussions, and the team project.
In this intense block week program, Columbia Business School MBA students will work in 5 teams of 4 to solve an actual project created exclusively for this class by Van Cleef & Arpels. Each of the teams will work on a specific aspect of the project, and the teams will coordinate their research and recommendations to present together to the company's executives at the last session of the program.
Ketty Maisonrouge
Adjunct Professor of Business
Ketty Pucci-Sisti Maisonrouge is the Investment Manager of KFMG, a boutique investment vehicle focused on startups and niche brands in luxury and retail. KFMG aims to be a true partner to the brands by bringing strategic expertise honed through years of working with a wide and ...