B9609-001: (PhD) Consumer Behavior I: Information Processing, Memory & Attitudes
R - Full Term, 04:00PM to 07:15PM
Credit hours: 3.0
Location: URI 327
Instructor: Michel Pham; Bernd Schmitt
Michel Tuan Pham
Kravis Professor of Business
Professor Pham’s business expertise covers the areas of marketing strategy and management, branding, customer and consumer psychology, trademark psychology, marketing communication, and executive decision making. His most recent research focuses on the role of feelings, emotions and motivation in consumers’ and managers’ judgments and decisions. His numerous publications are widely cited and have appeared in many leading scholarly journals including...
Bernd Schmitt
Robert D. Calkins Professor of International Business
Professor Schmitt is Robert D. Calkins Professor of International Business at Columbia Business School. He researches, teaches, and advises corporations on branding, innovation, creative strategy, and customer experience.
Schmitt is the Editor-in-Chief of the Journal of Consumer Research and co-founder of TPM (Theory and Practice in Marketing). He has authored and co-authored more than 70 academic articles in marketing and psychology...