B9609-001: (PhD) Consumer Behavior I: Information Processing, Memory & Attitudes
R - Full Term, 04:00PM to 07:15PM
Credit hours: 3.0
Location: URI 327
Instructor: Michel Pham; Bernd Schmitt
Michel Tuan Pham
Kravis Professor of Business
Professor Pham’s business expertise covers the areas of marketing strategy and management, branding, customer and consumer psychology, trademark psychology, marketing communication, and executive decision making. His most recent research focuses on the role of feelings, emotions and motivation in consumers’ and managers’ judgments and decisions. His numerous publications are widely cited and have appeared in many leading scholarly journals including...
Bernd Schmitt
Robert D. Calkins Professor of International Business
Professor Schmitt researches, teaches, and advises corporations on branding, innovation, creative strategy, and customer experience management. Schmitt's books include (among others) Happy Customers Everywhere, Big Think Strategy, Customer Experience Management, Experiential Marketing, which have been translated into more than 20 languages. He teaches the course Managing Brands, Identity and Experiences, and won an award for innovation in...