B9607-001: (PHD) Bridging Behavioral Decision Mkg
Spring 2018 PHD Course
R - Full Term, 02:15PM to 05:30PM
Credit hours: 3.0
Location: URI 327
Instructor: Ran Kivetz
Ran Kivetz
Philip H. Geier Jr., Professor of Marketing
Professor Ran Kivetz is a tenured professor at Columbia University Business School, where he holds the Philip H. Geier endowed chair. Professor Kivetz is a leading expert in the areas of behavioral economics, decision-making, marketing, customer behavior, incentives, and innovation. His experience in these fields includes over twenty years of research, management, consulting, and teaching. His latest research explores political science...
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