Ran Kivetz

Philip H. Geier Jr., Professor of Marketing

Professor Ran Kivetz is a tenured professor at Columbia University Business School, where he holds the Philip H. Geier endowed chair.  Professor Kivetz is a leading expert in the areas of behavioral economics, decision-making, marketing, customer behavior, incentives, and innovation.  His experience in these fields includes over twenty years of research, management, consulting, and teaching.  His latest research explores political science...