B9608-001: (PhD) Experimental Design & Analysis for Behavioral Research
Spring 2018 PHD Course
F - Full Term, 02:15PM to 06:00PM
Credit hours: 3.0
Location: URI 328
Instructor: Michel Pham
Michel Tuan Pham
Kravis Professor of Business
Professor Pham’s business expertise covers the areas of marketing strategy and management, branding, customer and consumer psychology, trademark psychology, marketing communication, and executive decision making. His most recent research focuses on the role of feelings, emotions and motivation in consumers’ and managers’ judgments and decisions. His numerous publications are widely cited and have appeared in many leading scholarly journals including...
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