B9526-001: Big Data in Organizational Behavior
Spring 2021 PHD Course
T - Full Term, 09:00AM to 12:00PM
Credit hours: 3.0
Location: Online
Method of Instruction: Online
Instructor: Sandra Matz
Sandra Matz
David W. Zalaznick Associate Professor of Business
Sandra Matz takes a Big Data approach to studying human behavior in a variety of business-related domains. She combines methodologies from psychology and computer science – including machine learning, experimental designs, online surveys, and field studies – to explore the relationships between people’s psychological characteristics (e.g. their personality) and the digital footprints they leave with every step they take in the...
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